Direct Response Copywriter

Position Responsibilities

• Creative
• Craft a consistent stream of hooks, stories, and arguments to outperform control ads.
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
• Research
• Create and update customer personas to uncover psychological triggers, objections, and motivators.
• Utilise research and surveys to extract consumer insights and pain points to develop testable copy hypotheses.
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
• Optimization & Performance
• Identify funnel gaps using campaign reports and optimize copy to maximize ROAS & LTV
• Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages.
• Refine ad copy, landing pages and listicles based on testing insights and performance data.
• Compliance & Brand
• Ensure all written output across vendors, contractors, and the internal team reflects established brand standards.
• Craft claims that highlight unique product benefits aligned with HSA/FTC/FDA/ASA guidelines.
• Work with legal and R&D teams to develop compelling, legally compliant claims.
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
• AI Integration
• Use AI tools to accelerate first drafts
• explore copy variations, and stress-test hooks
• Build and maintain prompt libraries and writing frameworks that increase team output speed Identify where AI can reduce low-value writing time without compromising quality or voice integrity
• Cross Functional Collaboration
• Collaborate with media buyers, designers, and editors to align creative execution with growth objectives.
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.

Position Results

Basic Qualifications

• 3-5 years of agency or in-house copywriting experience for 8-9 figure brands
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy
• A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles.
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
• AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
• Experience writing in a regulated industry, preferably health and wellness
• Experience working with UGC creators