Digital Trade Manager
Skills
About This Role
Sumwon Studios
is building the next generation of global fashion brands.
Fast, digitally native and culturally relevant, we combine strong creative vision with world-class infrastructure to scale brands internationally.
With deep roots in product, performance and process, we operate at the intersection of fashion, data and technology to drive sustainable, profitable growth across our portfolio.
Manager - Digital Trade (DTC)
, you will own the commercial performance and daily trading rhythm of our webshops.
This is a highly commercial, data-led role responsible for driving revenue growth, improving onsite performance and translating insight into clear, actionable trading decisions.
You will act as the central intelligence hub between Growth, Onsite, Merchandising, Finance and Operations, ensuring that every trading action is aligned to business targets and backed by data.
This role does not manage paid marketing execution.
Instead, it focuses on webshop performance, onsite optimisation, customer behaviour and commercial strategy.
Trading Performance Ownership
- Own daily, weekly and monthly trading performance across revenue, conversion, AOV, funnel health and customer behaviour.
- Track performance vs targets, proactively identifying risks and opportunities.
- Drive clear trading actions in response to performance movements (e.g., conversion drops, checkout issues, category underperformance).
• Deep-Dive Analytics & Business Insights
- Conduct regular deep dives across:
- Full funnel performance (sessions → PDP → cart → checkout → purchase)
- Country and market performance
- Brand, category and SKU-level performance
- New vs returning customer behaviour
- Translate insights into clear, commercially focused recommendations for onsite, merchandising and operations teams.
Onsite & Conversion Optimisation Strategy
- Partner closely with the onsite and product teams to optimise
- Homepage, PLP and PDP journeys
- Navigation, discovery and search flows
- Checkout experience and payment success rates
- Identify friction points and prioritise fixes that directly impact revenue and conversion.
Trading Cadence & Commercial Planning
- Build and maintain the webshop trading calendar aligned to campaigns, launches, seasonal moments and marketplace activity.
- Support planning and execution for peak periods, including sales, Ramadan, Black Friday, drops and seasonal launches.
- Ensure full trading readiness across stock availability, onsite setup and customer experience.
Dashboarding & Reporting
- Own executive and operational dashboards covering:
- Revenue and trading performance
- Funnel KPIs
- Market and territory splits
- Category and SKU trends
- Produce weekly and monthly trading summaries for leadership, with clear narratives, insights and forward-looking actions.
Cross-Functional Stakeholder Management
- Act as the connective tissue between:
- Growth & Performance teams
- Onsite & Tech teams
- Merchandising & Buying teams
• Finance & Operations
- Ensure insights are converted into execution, with clear ownership, timelines and accountability.
Continuous Improvement & Process Building
- Standardise reporting frameworks, trading routines and performance reviews.
- Build documentation and playbooks for webshop trading best practices.
- Continuously improve how performance is tracked, interpreted and acted upon across the business.
- What you’ll bring
- 5-8 years’ experience in digital trading, ecommerce or DTC commercial roles, ideally within fashion or fast-paced consumer brands.
- Proven ownership of webshop performance, including revenue, conversion, AOV and funnel health.
- Experience working across international or multi-market ecommerce environments.
- Strong ability to turn data into clear trading actions, not just report on performance.
- Experience trading peak commercial periods such as sales, Black Friday, Ramadan and major launches.
- Comfortable operating in high-growth, fast-moving environments.
- Strong understanding of e-commerce funnels and onsite performance levers.
- Confident using analytics and BI tools such as GA4, Looker, Tableau, Power BI or similar.
- Experience building and owning trading dashboards and performance reports.
- Able to analyse performance at market, category, SKU and customer level, linking insight directly to revenue impact.
- What we'll bring
- 25 days of annual leave, increasing to 30 after your first year
- 30% employee discount across all SUMWON STUDIOS brands
- Ongoing learning and development opportunities
- Company social events
- The coolest colleagues you can find
Sumwon Studios
is redefining fast fashion with a forward-thinking approach.
Join a creative and ambitious team, and help us build a brand that resonates.
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