Digital Sales Leader

Company Description

Purpose

Accountabilities

• Own and drive the digital content and product range merchandising strategy across web and app.
• Optimize product listing pages, category pages, and landing pages to improve discoverability, engagement, and conversion.
• Identify opportunities to improve onsite search, filtering, sorting and navigation to improve customer journey.
• Ensure product information, images, prices, stock availability and commercial messages are accurate and updated.
• Secure range visibility, buyability and content accuracy across all online platforms in alignment with agreed business rules and commercial priorities.
• Monitor and optimize online sales and margin development through data-driven decision making, cross-functional collaboration and effective commercial steering initiatives on daily basis.
• Monitor product availability closely and support target stock levels by aligning e-commerce sales expectations with commercial plans and stakeholder communication.
• Own the end-to-end execution of the commercial calendar activities from planning through implementation on digital channels
• Develop local-relevant digital content and merchandising initiatives that reflect market needs, customer insights, seasonal trends and commercial priorities to strengthen customer engagement.
• Support the growth of organic traffic and digital visibility through effective SEO and content optimization initiatives.
• Proactively manage content refresh cycles to support commercial priorities and customer engagement.
• Translate commercial needs into effective content and visual execution together with creative stakeholders
• Manage and optimize product feeds across third-party and marketing platforms.
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus, and maximize impact — including Digital, Fulfilment, Communications, Sustainability, and Business Navigation, Operations & Finance (BNOF).
• Deliver the reports and insights on product and category performance to support sales, availability and margin development.
• Contribute insights to key stakeholders in the market and the global matrix on how to improve the omnichannel customer experience.

Qualifications and Experiences

• Bachelor’s Degree a any related field.
• 5 years of experience in in e-commerce, digital range, or similar
• Good verbal and written communication skills in English and Arabic.
• Experience of digital business and sell-steering in an omnichannel/multichannel environment
• Experience of working in an IKEA store or other retailer is preferred
• Experience in driving output within set scope and following up results
• Extensive knowledge in analytics and how to evolve product strategy based on sales, analytics, and industry trends
• Broad knowledge of creating qualitative commercial offers and performance
• Broad knowledge of current home furnishing market trends and end-user needs in the omnichannel shopping experience
• Broad knowledge of direction setting, creation of strategic and operational goals and plans, and follow-up on KPIs
• Good knowledge of SEO/SEM and the omnichannel reality