Digital Product Lead – Apps & Kiosk

About This Role

Job Purpose:

Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.

Key Responsibilities:

Product Strategy & Delivery

• Define and execute the digital product roadmap aligned to business and brand priorities
• Ensure on‑time rollout and adoption of new digital assets across markets
• Balance global standardization with local market needs

Revenue & Performance Ownership

• Own digital revenue targets, conversion metrics, and growth KPIs
• Improve conversion rate, average cheque, and user engagement across platforms
• Optimize owned and non‑owned digital touchpoints to support overall sales strategy

Customer Experience & Optimization

• Lead consumer‑led experience design, prototyping, and experimentation
• Drive continuous optimization of apps, web, and kiosks through A/B testing
• Ensure delivery of consistent, high‑quality digital experiences across markets

Data, Insights & Reporting

• Deliver actionable digital insights to Marketing, Operations, and Business teams
• Publish weekly performance reports vs targets to track revenue, traffic, and adoption
• Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes

Stakeholder & Vendor Management

• Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operations
• Manage external vendors and technology partners to ensure quality and timely delivery

Education

• B.Tech / MBA from Tier‑I institute

Experience

• 12–15 years in Digital Product Management / eCommerce
• 2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerce
• Direct ownership of USD 100M+ digital revenue streams
• Experience managing multi‑country, multi‑currency, multi‑language platforms
• Track record of delivering high‑rated (4.5★+) consumer digital applications

Tools Knowledge:

Product Analytics & BI

• Google Analytics 4, Firebase Analytics
• Mixpanel, Amplitude, or Adobe Analytics
• Looker / Tableau / Power BI; comfort writing SQL on Snowflake / BigQuery / Redshift

Experimentation & Personalization

• Optimizely, VWO, Adobe Target
• Server-side experimentation and feature flagging
• Personalization / recommendation engines (Adobe Target, Sitecore)

App Performance & Attribution

• Adjust, AppsFlyer, Branch
• Crash & performance monitoring: Firebase Crashlytics, Sentry, New Relic, Datadog RUM

Customer Engagement, CRM & Loyalty

• CleverTap, MoEngage, Braze
• CDPs: TreasureData, Segment, mParticle

Voice of Customer & UX Research

• Hotjar, Contentsquare, FullStory, or LogRocket
• App store and Play Store review mining

Core Skills:

Product Leadership

• Strong product mindset with sharp commercial orientation — thinks in revenue, margin, and unit economics, not just features
• Ability to set a clear product vision and translate it into a quarterly roadmap with measurable bets
• Ruthless prioritization using frameworks like RICE, ICE, or weighted scoring; comfort saying "no"
• Proven ability to ship — move from insight to launch to iteration on tight timelines

Commercial & Business Acumen

• P&L-aware; understands how digital decisions move topline, conversion, AOV, retention, and contribution margin
• Comfortable building business cases, NPV / payback models, and investment trade-offs
• Negotiation skills with vendors, agencies, and platform partners

Operating Excellence

• Thrives in a fast-paced, high-accountability, matrixed environment (global + 12 markets)
• Strong project management instincts — risk, dependency, and stakeholder mapping come naturally
• Comfort operating across global standards and local market realities

Stakeholder & Vendor Management

• Influences and aligns C-level, country GMs, marketing heads, and tech leadership without formal authority
• Manages external partners on quality, SLAs, commercials, and roadmap commitments
• Sets up clear governance — steering committees, RACI, escalation paths

Communication

• Clear, structured verbal and written communication; can write a one-pager that a CEO will read and a PRD that engineering will build from
• Strong storytelling with data — turns numbers into narratives that drive decisions
• Presentation skills suitable for board, executive, and partner audiences

People & Culture

• Builds and develops high-performing product teams; coaches PMs and analysts
• Cultural sensitivity for multi-market, multi-language teams (MENA, GCC, and beyond)
• Customer obsession — bias toward listening to users, store staff, and frontline operators