Digital Media Planning Specialist - MENA

About This Role

At Arla, we do so much more than make some of the world’s favourite dairy products. We make healthy taste delicious, mornings worth getting up for, and family dinners unforgettable. Puck®, Dano®, Lurpak®, and Castello® – names like these make us a vital, natural part of modern life in over 100 countries around the world. With 1,200 employees in the Middle East and Africa and 19,000 globally, every single one of us plays an important role in building on our 10bn Euros turnover and establishing our position as one of the world’s largest dairy companies.

Join our passionate team At Arla Foods, MENA and be part of a organization that values innovation, creativity, and growth. Together, let's shape the future of dairy through impactful digital media planning. In this role, you will be based out of our MENA regional office in Dubai and will be reporting to Connected experience manager, MENA.

Responsibilities

• Lead full-funnel media strategy and execution across Meta, TikTok, Snapchat, Google, and programmatic, ensuring strong consumer experience integration.
• Translate consumer insights into actionable media plans that optimize the end-to-end journey (awareness to conversion).
• Design connected experiences across paid, owned, and influencer channels to deliver cohesive brand interactions.
• Leverage strong media agency background (must-have) to drive best-in-class planning, optimization, and platform partnerships.
• Drive continuous optimization through data, testing, and emerging trends (e.g., CTV, creators, commerce).
• Analyze campaign performance and consumer behaviour to deliver clear, data-driven recommendations.
• Collaborate cross-functionally to ensure alignment across media, creative, content, and e-commerce.
• Apply deep understanding of MENA consumer behaviour (especially KSA & UAE) to shape effective strategies.
• Lead influencer integration across the funnel, ensuring clear roles and measurable impact.
• Utilize social listening to generate insights, optimize campaigns, and monitor brand sentiment.

Requirements

• Education A bachelor's degree in marketing, advertising, business, communications, or a related field is often required.
• Experience Previous experience in digital planning and consumer experience planning with 4 years’ experience. (working on a FMCG account is a plus).
• Analytical Skills Ability to analyze data and metrics to make informed decisions and optimize campaigns.
• Communication Skills Fluency in English and Arabic is must.
• Tech-Savvy Familiarity with digital advertising platforms and tools, such as Google Ads, Facebook Ads Manager, and Tiktok ad manager.
• Creativity The ability to drive innovation in media that resonate with the target audience.
• Team Collaboration Collaboration with other team members, including creative agency, acquisition team, marketing and sales.
• Budget Management Experience in managing budgets effectively to achieve campaign goals while maximizing return on investment (ROI).
• Language Fluency in Arabic is must.

Note Please include your portfolio or examples of previous digital media planning work with your application.

What We Offer At Arla, we are committed to professional development and promoting from within. You will join a positive, collaborative culture and a market leader with household-favorite brands, contributing to sustainable practices that benefit our customers, farmers, and the planet.

Would you like to join us? If you want to be part of a dynamic team and help shape the future of dairy, seize this exciting opportunity! This role will be advertised continuously until the right candidate is found.

Shape the Future of Dairy Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.

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