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Digital Marketing Specialist

ALKAFFARY GROUPRiyadh, KSA2 weeks agoMid-Senior
Mid-Seniorfulltime

Skills

SEOSEMSocial Media Marketing

About This Role

Overview

We are hiring a

Digital Marketing Specialist

for a

full-time, on-site position

.

The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition).

Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities

  • Develop and manage digital marketing campaigns to increase ROI
  • Optimize campaign performance to reduce CPA
  • Collaborate with the content team to ensure cohesive marketing strategies
  • Analyze web analytics and use insights to refine strategies
  • Create and maintain a content calendar and ensure timely execution
  • Stay updated with digital marketing trends and implement best practices
  • Coordinate with the customer service team to address comments and feedback
  • Prepare performance reports and provide recommendations for improvement

Requirements

Proven expertise in

web analytics

and

online marketing

.

Hands-on experience with

e-commerce platforms

such as

Shopify

,

Zid

, or

Salla

, preferably within a

retail environment

.

Strong familiarity with

digital marketing trends

, tools, and performance tracking.

Prior experience in the

e-commerce or retail sector within Saudi Arabia

is a plus.

Demonstrated ability to manage

funded campaigns

with a focus on increasing

ROI and conversion rates

.

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