Director - Digital Marketing
Skills
About This Role
Job Purpose
- To lead, grow and optimize all Residential Marketing corporate and destination Digital Channels and Platforms through the development of engaging content and the running of successful digital campaigns that meet or exceed specific business objectives of a particular time and budget.
- Working closely with the PR & Communications, Marketing, Events, Trade and Smart Destination teams to ensure messaging, branding and audience targeting, engagements and conversions are supported across all corporate and destination digital touchpoints.
Strategic Contribution
- Direct the implementation of the annual business plan and targets and implement the strategic agenda of the Digital Marketing function to deliver the RSG vision, mission and business objectives.
- Ensure that the Digital Marketing strategy for both the corporate brand (RSG) and the destination brand are translated into operational business plans for Social Media Channels, Website Platforms, Content Creation and digital Marketing Campaigns and monitor the performance and execution of those plans in order to achieve functional objectives and deliver the company s strategy.
- Play a leading role on the Tourism Services component of RSG s smart destination strategy.
Leadership
- Direct the activities of the Digital Marketing team to ensure that all work is carried out efficiently, in line with the strategic project management plans, policies and procedures.
- Build and lead a motivated, engaged and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals, building effective succession planning
- Serve as a role model to ensure employees awareness and commitment to RSG vision, mission, values, fundamentals and corporate strategy to establish a highly engaged and motivated human resources, and continuously improve performance.
Budget
- Lead the preparation of the functional budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon.
Digital Marketing
- Develop, launch and optimize marketing campaigns for RSG and the destination brand via social media channels, display advertising, search engine marketing (SEM) and remarketing to meet the objectives of the specific campaign such as reach (awareness), consideration (engagement) and conversion (sales).
- Work with media agencies to develop optimal digital marketing plans that are executed in a timely fashion and are measured in detailed reports to meet or exceed KPIs set.
- Execute and monitor digital marketing plans to increase RSG and the destination brand website page views, unique visitors, dwell time and site stickiness to encourage repeat usage.
- Upload and boost posts concerning ongoing projects by targeting a specific audience channel (defined by age, interest and location) on different social media platforms, use fan acquisition ads, engagement tactics, google ads, youtube ads and interact with the audience to enhance RSG marketing presence.
- Measure and report performance of all digital marketing key performance indicators such as website visits, social media followers reached, post engagements and conversions.
Social Media Channels
- Manage the corporate identity by sharing interesting and engaging business facts, business activity, corporate social responsibility projects etc. to expose different aspects of RSG.
- Ensure that the Social Media channels team is responding to all audience requests and questions in a consistent way and with reliable information to ensure a proper image for RSG.
- Analyze and report the impact of digital activities on brand awareness through defining the ROI of social media campaigns by identifying the number of audience target through social media platforms that show interest in RSG.
- Analyze key performance indicators related to social media, reveal areas of unsatisfactory results, and implement action plans to enhance the results.
- Prepare monthly reports regarding audience engagements and comments related to the company and the destination, work on introducing new topics in order to create more interactivity between the audience and RSG and/or the destination brand.
- Monitor the engagement of social media influencers performance and ensure that their content is consistent and aligned with corporate and destination business objectives.
- valuate end-to-end customer experience across multiple channels and customer touchpoint in order to enhance social media experience and attract more audiences.
- Digital content development
- Develop with in-house digital content and creative teams and third party agencies innovative animations (motion graphic, infographic, GIF, VR, AR) regarding different topics ( destination, environment, corporate etc.) in order to present differentiated content on social media and in public spaces to generate more audience engagements.
- Create ongoing hero, hot and newsroom video content with Digital Content team to post on social media channels with the aim of maximizing engagements while supporting business objectives.
- Oversee all corporate video and photo production of staff and staff events.
- Create required visual assets for all digital platforms to ensure visitor interest is maximized.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Associate Director - Urban Strategies
Buro Happold · Riyadh
Want to work with the most sought-after minds and most talked-about projects? Your interest in Urban Strategies might just make you our new Associate Director- Urban Strategies . Here at Buro Happold, expect the exceptio
Skills
Project Controls Director - EOI
Jasara Program Management Company · Riyadh
JASARA PMC invites Expressions of Interest (EOI) for the role of Project Controls Director, a critical leadership position within our esteemed joint venture comprised of the Public Investment Fund (PIF), Jacobs, and Saud
Skills
Associate Director - Urban Strategies
Buro Happold · الرياض
Want to work with the most sought-after minds and most talked-about projects? Your interest in Urban Strategies might just make you our new Associate Director- Urban Strategies. Here at Buro Happold, expect the exception
Skills
Director - Digital Marketing
Red Sea Global · الرياض
Division: Development Department: Residential Development Company: Red Sea Global Be the change. Join the world’s most visionary developer. Red Sea Global (RSG) is showing that there is a better way to positively shape t
Skills
Yesterday
Apply Now↗Apply Now ↗Manager/Associate Director - FS
Nexus Venture Partners · Riyadh
Job Description Job Title: Associate Director Function: Accounting and Reporting Consulting (ARC) Location: Riyadh Role & Responsibilities Uniqus is seeking looking for an experienced and driven Associate Director with a
Skills
2 days ago
Apply Now↗Apply Now ↗Design Director - Vertical Assets
WSP in the Middle East · Jeddah
Job Description What if you could do the kind of work the world needs? At WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best work of yo
Skills
2 days ago
Apply Now↗Apply Now ↗Performance Improvement Director - Refining & Chemicals (Energy & Process Industries Practice)
AlixPartners · Riyadh
At AlixPartners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communitie
Skills
2 days ago
Apply Now↗Apply Now ↗Associate Director - Project Management - Steelwork
Mace · Riyadh
Mace combines construction expertise with consultancy to unlock potential in every person or project and redefine the boundaries of ambition. Our values shape the way we consult and define the people we want to join us o
Skills
2 days ago
Apply Now↗Apply Now ↗Development Director - Villas & Townhouses
Qiddiya Investment Company · Riyadh
In this role, you will be instrumental in overseeing the development process from inception to completion for our villa and townhouse offerings. Your expertise will help shape d...
Skills
3 days ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required