Digital Marketing Specialist

Department: Marketing

Location: Kingdom of Saudi Arabia

Strategic Marketing & Brand Development

• Develop and implement comprehensive marketing strategies aligned with company growth objectives.
• Build strong nationwide brand awareness and market presence across all regions of Saudi Arabia.
• Maintain and enhance the company s brand identity, positioning, and customer perception.
• Lead annual and quarterly marketing planning, budgeting, and campaign execution.
• Conduct market research and competitor analysis to identify growth opportunities and market trends.

B2c Marketing & Customer Acquisition

• Design and execute campaigns targeting individual consumers to increase branch traffic and online orders.
• Manage digital marketing channels including social media, paid advertising, SEO, SMS campaigns, influencer collaborations, and email marketing.
• Develop customer loyalty programs, promotional campaigns, and retention strategies.
• Improve customer engagement and satisfaction through targeted marketing initiatives.
• Coordinate seasonal campaigns, national events, and branch-specific promotions.

B2b Marketing & Business Growth

• Develop marketing strategies targeting corporate clients, hotels, restaurants, medical facilities, salons, gyms, and other commercial sectors.
• Support the sales team in generating leads and strengthening business partnerships.
• Create corporate marketing materials, presentations, proposals, and service campaigns.
• Build strategic alliances and partnership opportunities to expand the company s commercial client base.

Branch Marketing Operations

• Ensure marketing consistency across all branches and customer touchpoints.
• Coordinate local marketing activities and branch launch campaigns.
• Monitor branch performance and support underperforming locations with targeted campaigns.
• Collaborate with operations teams to improve customer experience and service presentation.

Digital Presence & Performance Marketing

• Oversee websites, mobile application, online ordering platforms, and digital customer journey.
• Analyze campaign performance and optimize marketing ROI using data-driven strategies.
• Monitor KPIs including customer acquisition cost, conversion rates, engagement metrics, retention, and revenue growth.
• Manage relationships with external agencies, designers, media partners, and content creators.

Team Leadership & Management

• Lead, mentor, and develop the marketing team and external vendors.
• Establish marketing policies, workflows, and reporting systems.
• Ensure timely execution of campaigns within approved budgets and timelines.

Key Performance Indicators (Kpis)

• Brand awareness growth across target regions.
• Increase in branch sales and online orders.
• Growth in B2B client acquisition and retention.
• Customer acquisition and retention rates.
• Digital campaign ROI and engagement metrics.
• Social media growth and brand interaction.
• Marketing contribution to overall revenue growth.
• Branch campaign performance and foot traffic improvement.

Core Competencies

• Strategic Thinking
• Brand Building

• Digital Marketing Expertise

• Commercial Awareness
• Customer-Centric Mindset

• Negotiation & Partnership Development

• Project Management