Digital Marketing Specialist (Real Estate Background)
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About the Role
**Job Title – Digital Marketing Specialist (Real Estate Background)** **Duration – 12 months extendable contract role** **Work Location – Abu Dhabi** Mandatory – Minimum 5-7 years of Digital Marketing Experience, Excellent knowledge of social media, paid advertising, SEO, website management, CRM campaigns, and digital analytics Key Responsibilities: * Manage website content, landing pages, SEO, and user experience. * Plan and execute digital campaigns across soci
Key Skills for This Role
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Overview
Job Title – Digital Marketing Specialist (Real Estate Background)
Duration – 12 months extendable contract role
Work Location – Abu Dhabi
Mandatory – Minimum 5-7 years of Digital Marketing Experience, Excellent knowledge of social media, paid advertising, SEO, website management, CRM campaigns, and digital analytics
Key Responsibilities
- Manage website content, landing pages, SEO, and user experience.
- Plan and execute digital campaigns across social media, paid media, email, WhatsApp, and CRM platforms.
- Generate qualified leads and support sales objectives through digital marketing initiatives.
- Create and manage content including posts, reels, videos, captions, and campaign messaging.
- Optimize campaigns across Google Ads, Meta Ads, YouTube, display, and retargeting channels.
- Track and report on campaign performance, website traffic, engagement, conversions, and lead quality.
- Utilize AI-powered marketing tools for content creation, automation, targeting, analytics, and reporting.
- Monitor market trends, competitor activities, and emerging digital marketing technologies.
- Coordinate with internal stakeholders and external agencies to deliver high-quality digital campaigns.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Media, or related field.
- 5–7 years of digital marketing experience, preferably in real estate or destination marketing.
- Proven expertise in social media management, paid advertising, SEO, CRM campaigns, email marketing, and analytics.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, CRM systems (Salesforce/Zoho), Canva, Adobe tools, and marketing automation platforms.
- Strong content creation, video coordination, reporting, and analytical skills.
- Experience leveraging AI tools for marketing optimization and performance improvement.
- Excellent English communication skills; Arabic is a plus.
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