Digital Marketing Specialist

Job Type:** Full-time, in-person

Role Overview

1. Build the Agency’s Growth Foundation

• Oversee and improve the company website (structure, messaging, conversion)
• Help define positioning, offers, and service structure
• Set up lead generation systems for the agency itself
• Ensure tracking, forms, and CRM flow are correctly implemented

2. Plan and Build Client Funnels

• Decide the best approach for each client (paid ads, SEO, landing pages, etc.)
• Build or oversee landing pages and websites
• Structure offers, messaging, and conversion paths
• Ensure alignment between ads, pages, and follow-up

3. Manage Paid Ads & Lead Generation

• Oversee or run campaigns (Google Ads, Meta)
• Diagnose performance issues (lead quality, cost, conversion)
• Improve campaigns based on actual results, not assumptions

4. Own Tracking, Analytics & Funnel Integrity

• Ensure all forms, events, and conversions are tracked correctly
• Identify gaps between ad platforms, website, and CRM
• Understand where leads drop off or degrade in quality

5. Hire and Manage Execution Team

• Identify and hire web developers, designers, and specialists
• Manage freelancers and full-time hires
• Write clear briefs and ensure work is delivered properly
• Maintain quality control across all deliverables

6. Improve Systems and Fix Bottlenecks

• Identify weak points in funnels, campaigns, or operations
• Prioritize the highest-impact fixes
• Execute or coordinate improvements quickly

7. Support Sales and Client Growth

• Help prepare pitch decks and proposals
• Support follow-up with leads and prospects
• Improve how leads are handled and converted into clients

Traits Required

• Ownership: you take responsibility for outcomes
• Initiative: you do not wait for instructions
• Commercial thinking: you focus on results, not activity
• Attention to detail: you check work, not assume it is correct
• Judgment: you can tell what matters and what does not
• Organization: you can manage multiple moving parts
• Speed: you move fast without creating chaos

Experience

• Strong candidates typically come from:
• small performance-driven agencies
• hands-on freelance work building funnels or running campaigns
• growth/operator roles in early-stage companies
• Weak backgrounds for this role:
• pure social media/content roles
• large corporate marketing roles with no ownership
• roles focused only on reporting or coordination

Compensation

• Year 1: AED 4,000/month all-inclusive
• Year 2: AED 4,500/month all-inclusive
• Year 3: AED 5,000/month all-inclusive
• 30 days off per year (inclusive of vacation, public holidays, and sick days)

Probation

• First 3 months on probation
• AED 3,000/month during probation
• Increased to AED 4,000/month upon successful completion
• AED 3,000 bonus after passing probation

Application Process