Digital Marketing Specialist

Role Overview

1. Performance Marketing & Paid Media Management

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platforms
• Manage bidding strategies (CPC, CPM, CPA) and optimize for cost efficiency and performance
• Improve Quality Score, Ad Relevance Score, and engagement metrics
• Continuously reduce Cost per Acquisition (CPA) and increase Return on Ad Spend (ROAS)

2. Data Analytics & Performance Optimization

• Analyze campaign data and user behavior using analytics tools (Google Analytics, Tag Manager, Meta Business Suite, etc.)
• Track and report on KPIs including CTR, CPA, ROAS, CAC, LTV, and conversion rates
• Build structured A/B testing frameworks for creatives, copy, targeting, and landing pages
• Interpret performance insights and translate them into actionable growth strategies

3. Behavioral Marketing & Audience Insights

• Apply behavioral psychology principles (social proof, urgency, authority, scarcity) into campaigns
• Segment audiences based on user behavior and intent
• Optimize conversion funnels to improve user journey and retention
• Identify friction points and implement improvements to increase conversions

4. Funnel Development & Marketplace Growth

• Drive acquisition and engagement across Qatar Living verticals (Jobs, Properties, Vehicles, Deals, etc.)
• Develop retargeting and lookalike audience strategies
• Support revenue-generating campaigns aligned with commercial objectives
• Collaborate with Sales and Product teams to maximize advertiser performance

5. SEO & Digital Optimization

• Implement SEO best practices to increase organic visibility
• Optimize landing pages for higher conversion rates
• Support technical and content improvements in collaboration with the technology team

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–6 years of experience in performance marketing or digital growth roles
• Proven experience managing paid advertising budgets with measurable ROI
• Strong understanding of digital ad auction systems and optimization mechanics
• Advanced knowledge of analytics and performance tracking tools
• Experience in marketplace, classified platforms, or e-commerce environments is preferred

Core Competencies

• Data-driven decision making
• Strong analytical and critical thinking skills
• Commercial awareness and revenue focus
• Structured experimentation mindset
• High ownership and accountability
• Ability to operate in a fast-paced digital environment

Key Performance Indicators (KPIs)

• Traffic growth across verticals
• Reduction in CPA
• Improvement in ROAS
• Conversion rate optimization
• Revenue contribution from digital campaigns
• Campaign efficiency and budget performance