Digital Marketing and Communications Executive

Overview

Marketing Strategy & Execution

• Support the development and execution of marketing campaigns across digital, print, and event platforms.
• Assist in planning and implementing marketing strategies to drive brand growth and align with overall business objectives.
• Collaborate with the marketing team to ensure consistent messaging and execution of marketing activities.

Social Media & Digital Marketing

• Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.), creating engaging content to increase audience engagement and brand awareness.
• Monitor social media performance and adjust strategies based on analytics and performance metrics.
• Assist in managing paid social media campaigns (Facebook Ads, Instagram Ads) under guidance.

Public Relations & Media Relations

• Assist in developing and executing PR strategies to enhance brand visibility.
• Build and maintain relationships with key media outlets, journalists, influencers, and stakeholders.
• Create and distribute press releases, media kits, and coordinate media outreach.
• Track media coverage and evaluate the success of PR campaigns.

Event Planning & Local Collaborations

• Help plan, organize, and execute promotional events, local collaborations, and partnerships to increase brand exposure.
• Work with relevant departments to coordinate logistics and assist with event management.

Content Creation & Administration

• Assist in the creation of press materials, including press releases, fact sheets, media kits, and digital content.
• Coordinate photoshoots and ensure all marketing materials align with brand and editorial standards.
• Support administrative tasks within the Marketing & Communications department, such as preparing monthly reports and maintaining media databases.

Marketing Support

• Maintain a thorough understanding of hotel services, features, and promotional activities to effectively communicate with guests and media.

Media Relations

• Regularly update the media list and monitor industry news and trends to identify new opportunities.

Event Coordination

• Assist with guest and VIP coordination for media events, receptions, and press conferences.

Performance Analysis

• Analyze and report on the performance of marketing campaigns to help refine strategies and achieve better results.