Digital Marketing Specialist
Role Overview
Develop, implement, and optimize online marketing strategies to support business growth.
Work with cross-functional teams, manage multiple client accounts, and present campaign strategies and results.
Key Skills for This Role
Full Job Posting
Role overview
Develop, implement, and optimize online marketing strategies to support business growth.
Work with cross-functional teams, manage multiple client accounts, and present campaign strategies and results.
Responsibilities
- Plan and run paid and organic campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
- Improve search rankings through SEO, keyword research, content optimization, and PPC campaign management.
- Create social posts, SEO website content, blog articles, email newsletters, and campaign materials.
- Set up Google Tag Manager, Meta Pixel, and other tracking codes on websites, landing pages, and e-commerce platforms.
- Analyze campaign performance and data accuracy, report findings, and recommend optimizations.
- Manage social media channels and content calendars; create and send targeted email campaigns.
- A/B test landing pages, ads, and emails to improve conversions.
- Work with internal teams and clients to align campaigns with business goals and customer needs.
Qualifications
- Bachelor’s degree and at least 3 years of digital marketing experience.
- Excellent written and verbal communication, presentation, and client engagement skills.
- Able to manage multiple projects, prioritize tasks, and meet deadlines.
- Hands-on Google Tag Manager and Meta Pixel experience, including conversion and event tracking and custom analytics configurations.
- Strong digital marketing platform experience, analytical ability, attention to detail, and proactive problem-solving.
Work arrangement
- Work location is in person.
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