Digital Marketing Specialist
Skills
About This Role
Overview
- We are looking for a creative and experienced Digital Marketing Specialist to plan, execute, and manage digital marketing campaigns across various platforms.
- The goal is to increase brand awareness, grow followers, generate high-quality leads, and manage internal communication between teams to ensure alignment and effective execution of marketing objectives.
- **Requirements** **Key Responsibilities:**
- Plan, execute, and manage paid and organic marketing campaigns across digital platforms (Meta, Google, and others).
- Monitor and optimize advertising campaigns on a daily basis to achieve the best performance.
- Develop clear strategies to increase followers and engagement across social media accounts.
- Create and implement lead generation strategies while optimizing cost per lead.
- Analyze data and prepare detailed performance reports for management.
- Conduct A/B testing to improve campaign effectiveness.
- Coordinate with the design and content teams to produce effective marketing materials.
- Manage internal communication between the marketing team and other departments (Sales, Customer Service, Management) to ensure message alignment and integration.
- Organize meetings and follow-ups to ensure smooth workflow and execution of marketing plans.
- Stay up to date with the latest digital marketing trends, tools, and best practices.
- Manage advertising budgets efficiently to achieve the highest possible ROI.
- Design basic marketing creatives and collaborate on visual content production when needed.
Qualifications
- Minimum 2 years of hands-on experience managing paid advertising campaigns.
- Strong knowledge of advertising platforms such as Meta Ads and Google Ads.
- Experience in growing social media accounts both organically and through paid strategies.
- Strong analytical skills and experience using tools such as Google Analytics.
- Proven experience in graphic design and creating marketing visuals (e.g., social media posts, ad creatives).
- Proficiency in design tools such as Canva, Photoshop, or similar software.
- Excellent planning, organization, and time management skills.
- Strong communication skills and ability to coordinate across teams.
- Creative mindset with the ability to generate innovative marketing ideas.
- Continuous and measurable growth in followers and engagement.
- High-quality visual content aligned with marketing strategy.
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