Digital Marketing Specialist

Position overview

Social media and content

• Develop social strategies and manage Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, and relevant emerging platforms.
• Create platform-specific plans, calendars, publishing schedules, brand messaging, and profile optimizations.
• Coordinate photography, videography, reels, walkthroughs, project transformations, storytelling, captions, and calls to action.
• Coordinate with designers, relationship managers, project teams, and external creators to obtain accurate project information.
• Manage comments, messages, mentions, reviews, and inquiries; route leads, maintain brand voice, and escalate reputational issues.
• Track audience growth, reach, engagement, traffic, and inquiries; benchmark competitors and prepare monthly recommendations.

SEO and performance advertising

• Develop SEO strategy and keyword research for relevant luxury interior design, fit-out, renovation, and related searches.
• Map keywords to website pages and identify search intent, competitor gaps, ranking opportunities, and relevant trends.
• Develop and manage paid campaigns using Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and other relevant systems.
• Test audiences, messages, placements, formats, and campaign structures; manage budgets, retargeting, lead generation, and conversion activity.
• Monitor spend, frequency, lead quality, cost per lead, and return on marketing investment; correct underperforming campaigns.

Website, content, and lead management

• Maintain accurate website content and coordinate updates to portfolios, services, company profiles, and landing pages.
• Analyze visitor behavior and improve inquiry forms, calls to action, contact channels, landing pages, and conversion rates.
• Coordinate mobile responsiveness, navigation, page speed, usability, tracking, and website improvements with developers and partners.
• Develop content plans and project stories, prepare creative briefs, repurpose material for channels, and maintain approved digital asset libraries.
• Coordinate digital platforms with CRM and lead-management processes; ensure leads are captured, attributed, and monitored through the sales funnel.
• Develop dashboards and reporting for channels, campaigns, leads, costs, conversions, and KPIs; present data-driven recommendations.
• Monitor marketing and search trends, benchmark relevant premium brands, and recommend improvements in tools, automation, AI-assisted workflows, and processes.

Education and experience

• Bachelor's degree in Digital Marketing, Marketing, Communications, Business Administration, or a related field.
• Minimum four to six years of hands-on digital marketing experience, including social media management, technical and on-page SEO, paid advertising, and digital analytics.
• Demonstrated success with organic growth strategies and measurable paid campaigns.
• Proven ability to improve search visibility, website traffic quality, engagement, and lead generation.
• Google Ads, Google Analytics, Meta Blueprint, or relevant professional certifications are preferred.
• Experience in luxury interior design, architecture, real estate, fit-out, high-end hospitality, or premium service businesses is strongly preferred.
• UAE audience experience is highly desirable; coordinating developers, content creators, and agencies is an advantage.

Technical expertise

• Social platforms include Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube; advertising tools include Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Analytics tools include Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, and marketing dashboards.
• SEO expertise includes on-page, technical, and local SEO, keyword research, website conversion optimization, landing pages, Core Web Vitals, and performance monitoring.
• Additional expertise includes CRM and lead management, UTM attribution, conversion tracking, marketing automation, Excel, and AI-assisted marketing tools.
• Content capabilities include Canva and/or Adobe Creative Cloud, video editing, short-form content, copywriting, content planning, creative briefing, and quality control.

Behavioral competencies

• Creativity combined with commercial and analytical thinking, premium-brand awareness, attention to visual quality, and brand consistency.
• Ability to manage multiple campaigns independently, stay organized, and meet deadlines.
• Effective communication, cross-functional collaboration, proactive problem-solving, and continuous improvement.
• Ownership of marketing performance and ability to turn data into measurable improvements.