Digital Marketing Specialist
Skills
About This Role
Role Overview & Key Responsibilities
In this role, you will lead the Performance & Digital Division, taking full ownership of our digital footprint across three companies.
Your focus will be on driving measurable growth through the following pillars:
**Campaign Management & Optimization**: End-to-end execution of paid campaigns on Google Ads, Meta, TikTok, and LinkedIn.
**Budget & ROI Oversight:** Efficiently allocating spend across multiple brands, ensuring high ROAS and maintaining strict budget discipline.
**Technical Analytics:** Managing GTM, GA4, and Meta Pixel implementations to ensure 100% data integrity and accurate conversion tracking.
**SEO Strategy:** Enhancing our organic visibility through keyword research and technical on-page optimizations.
**Performance Reporting:** Providing actionable insights through weekly/monthly reports on CPL, CTR, and lead quality.
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