Digital Marketing & SEO Specialist
Skills
About This Role
Job Overview
- Conduct in-depth keyword research and competitive analysis to identify opportunities for increasing organic traffic and search engine visibility.
- Optimize website content, including landing pages, blog articles, product descriptions, and service pages, to improve search engine rankings and user engagement.
- Develop and execute white-hat link-building strategies to enhance domain authority and overall search performance.
- Monitor and analyze website performance using Google Analytics, Google Search Console, and other SEO tools, identifying areas for improvement and implementing data-driven strategies.
- Stay up to date with the latest SEO trends, algorithm updates, and digital marketing best practices to ensure continuous performance improvement.
- Collaborate with cross-functional teams, including marketing, design, and product teams, to implement integrated digital marketing and content strategies aligned with business goals.
- Prepare regular performance reports on SEO activities, keyword rankings, traffic growth, and engagement metrics, providing actionable insights and optimization recommendations.
- Create and manage high-quality content for websites, blogs, and social media platforms to effectively engage target audiences and support marketing objectives.
- Design or enhance visual assets and product images using basic graphic editing tools to support digital campaigns.
- Develop social media creatives optimized for different platforms such as LinkedIn, Facebook, Instagram, and YouTube, ensuring correct formats and dimensions.
- Perform basic video editing tasks, including trimming and preparing product or promotional videos for digital channels.
& Requirements
- Bachelor s degree in Marketing, Communications, Digital Media, or a related field from a reputable institution, or equivalent practical experience.
- Minimum of 3 years of proven experience in SEO, digital marketing, and content development with a demonstrated track record of successful campaigns.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Hands-on experience with SEO tools and analytics platforms such as Google Analytics,
- Proficiency in content creation and digital copywriting with strong attention to detail.
- Basic skills in graphic editing and video editing for digital marketing purposes.
- Understanding of social media content formats, engagement strategies, and platform algorithms.
- Strong analytical, organizational, and communication skills with the ability to work in a fast-paced, results-oriented environment.
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