Digital Marketing Manager
Role Overview
A fast-growing U.S. direct-to-consumer brand in the luxury home goods space is hiring a Digital Marketing Manager.
This strategic, hands-on leadership role owns brand growth, acquisition, engagement, and revenue across channels.
The manager works with the CEO, leadership team, channel managers, internal teams, and external partners.
Key Skills for This Role
Full Job Posting
Role overview
A fast-growing U.S. direct-to-consumer brand in the luxury home goods space is hiring a Digital Marketing Manager.
This strategic, hands-on leadership role owns brand growth, acquisition, engagement, and revenue across channels.
The manager works with the CEO, leadership team, channel managers, internal teams, and external partners.
Responsibilities
- Build and run integrated marketing plans tied to revenue goals, from planning through measurement and optimization.
- Identify opportunities across acquisition, retention, and brand growth.
- Own influencer sourcing, negotiation, creator management, ROI measurement, and content reuse across paid, organic, email, and site.
- Set organic social direction, especially Instagram and TikTok, and collaborate with creative on on-brand content using UGC and trends.
- Oversee lifecycle strategy for launches, promotions, and retention campaigns aligned with wider initiatives.
- Align affiliate, paid media, and eCommerce activity, improve ROI, and deliver seasonal campaigns.
- Coordinate teams and partners, setting priorities, timelines, and accountability so work ships quickly and well.
What you’ll bring
- 3+ years of experience in direct-to-consumer marketing.
- Track record of building and executing integrated, multichannel strategies.
- Strong grasp of influencer, social, email/SMS, affiliate, and digital acquisition.
- Experience negotiating and managing creator or brand partnerships.
- Familiarity with Shopify, Klaviyo, Postscript, Meta, Google Ads, or TikTok is a plus.
Benefits
- Health, dental, and vision insurance.
- 401(k) with employer match and life insurance.
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