Digital Marketing Manager
Role Overview
Oro Vento Parfum is seeking a Digital Marketing Manager to own digital strategy and execution for its Dubai-born luxury fragrance brand.
The role covers paid media, organic channels, website and e-commerce, email and performance marketing, working with internal colleagues and external agencies.
The posting also labels the role Assistant Manager / Manager – Digital Marketing and lists reporting to the Marketing Manager / Head of Marketing.
Key Skills for This Role
Full Job Posting
Role overview
Oro Vento Parfum is seeking a Digital Marketing Manager to own digital strategy and execution for its Dubai-born luxury fragrance brand.
The role covers paid media, organic channels, website and e-commerce, email and performance marketing, working with internal colleagues and external agencies.
The posting also labels the role Assistant Manager / Manager – Digital Marketing and lists reporting to the Marketing Manager / Head of Marketing.
Digital strategy and performance
- Develop annual and quarterly digital strategy aligned with brand and business goals; define awareness, engagement, traffic, lead generation and e-commerce KPIs.
- Monitor market trends, competitors and consumer behaviour in luxury fragrance and beauty to refine strategy.
- Plan and optimise campaigns across Meta, TikTok, Google Ads, Snapchat and other relevant platforms.
- Manage media budgets, bidding, targeting and creative testing; oversee retargeting, lookalike audiences and conversion campaigns.
Website, content and retention
- Improve website and e-commerce journeys, conversion rates and product page performance; lead on-page, technical and content SEO.
- Collaborate with developers and designers on website updates, landing pages and campaign microsites.
- Oversee content and integrated campaigns for product launches, seasonal collections, events and brand storytelling; maintain a premium, consistent brand voice and visual identity.
- Build email and CRM programmes, including welcome, abandoned-cart, post-purchase and re-engagement flows and newsletters.
Analytics and team coordination
- Own analytics setup and reporting, including Google Analytics 4, Meta Pixel and TikTok Pixel; provide actionable recommendations and optimise through testing.
- Work closely with the Social Media Executive and guide day-to-day digital execution.
- Manage external media, creative and technology agencies, freelancers and partners; ensure quality and brand consistency.
Requirements and qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business or a related field; Master’s degree preferred.
- 6+ years of progressive digital marketing experience, with at least 2–3 years in a managerial or senior specialist role.
- Proven measurable results managing multi-channel digital strategy across paid social, Google Ads, SEO, email and website/e-commerce.
- Hands-on expertise with Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics 4 and email platforms such as Klaviyo, Mailchimp or similar.
- Solid e-commerce and conversion rate optimisation knowledge, strong analytical skills and ability to turn data into decisions.
- Luxury, beauty, fragrance, fashion or premium lifestyle brand experience is highly preferred; strong creative sensibility and luxury storytelling understanding.
- Excellent project management, communication and stakeholder management skills; able to balance strategy and hands-on execution in a fast-paced entrepreneurial environment.
- Fluent English required; Arabic is a strong advantage.
What the company offers
- Opportunity to build and own the digital presence of a rising Dubai-born luxury fragrance brand.
- High ownership and creative influence, with a collaborative culture and direct impact on brand growth.
- Competitive compensation package aligned with experience and UAE market standards; details to be discussed.
About Oro Vento Parfum
Dubai-born luxury fragrance house creating modern, timeless scents with European master perfumers and finishing in the UAE.
The brand is expanding from premium retail counters and experiential events into a stronger digital ecosystem.
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