Digital Marketing Manager

Overview

• Responsibilities
• Builds, plans, implements, and manages the overall digital marketing strategy including the digital marketing roadmap to translate the brand vision and business plan into a coherent digital marketing strategy using Return on Investment (ROI)/Key Performance Indicators (KPl) measurements to improve brand awareness.
• Organizes, leads, manages, and motivates digital marketing team to achieve organization goals along with developing their annual skills audit and conducting the annual training programs.
• Plans, prepares, and manages digital marketing budget ensuring all projects are correctly scoped, briefed, and brought in on time and budget and ensuring budget books are written and adhered to and financial procedures are followed.
• Conducts supplier reviews and manages digital agency relationships, ensuring all projects are brief and delivered on time and within budget.
• Conducts forecast sales performance trends and acts proactively to increase our market segment by developing specific campaigns to create and maintain high levels of customer interaction and to drive online traffic/data capture/conversions through the digital suite of the brand.
• Manages and maintains the digital transformation projects including the brand's suite of websites, apps, digital integrations and other digital properties to improve the usability, design, content, data capture and conducting conversion.
• Oversees all the brand's social media accounts with co-developing social media strategy, CRM strategy and subsequent rollout plan for the brand.
• Manages and oversees digital marketing campaigns and techniques on different digital marketing channels (e.g. website, blogs, email marketing, Pay-Per-Click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), mobile advertising, affiliate marketing and social media) ensuring brand consistency and leads generation.
• Tracks campaign activities to improve the website development, campaign channels, conversion rates and strategy based on a variety of data sources (e.g. Google Analytics, user testing, focus groups and other sources).
• Evaluates customer research, market conditions, and competitor and industry benchmark data to assess internal effectiveness/identify future opportunities for digital marketing campaigns.
• Co-develops efficient content strategy and calendar ensuring the content produced meets audience expectations, and requirements digitally Search Engine Optimization (SEO)-friendly content and follows the brand's tone of voice guidelines.
• Ensures active management of Search Engine Optimization (SEO) program in line with significant industry developments using all the available techniques including keyword research, building backlinks and maintaining onsite and offsite optimization.