Digital Marketing Manager

Role overview

Candidate requirements

• At least 10 years of proven marketing experience; experience in specialty coffee, cafés, restaurants, hospitality, or F&B is preferred.
• Strong specialty coffee and F&B market knowledge, independent project execution, and experience in social media and digital campaigns are required.
• Experience with product launches, promotions, campaigns, and new branch or store openings is required.
• Candidates should bring expertise in advertising, branding, content creation, customer engagement, website management, and online presence.
• The role requires leadership to manage and develop the Marketing Department, plus communication, organizational, creative, and project-management skills.
• Candidates should be able to manage external partners and understand market trends and competitor activity; UAE/GCC F&B marketing experience is an advantage.

Key responsibilities

• Develop and implement the overall marketing strategy and annual plan; manage the Marketing Department and its activities.
• Manage social media content planning, campaigns, engagement, and growth, and plan advertising and promotional campaigns.
• Develop marketing for new products, seasonal promotions, special campaigns, and new branch or store openings.
• Manage the company website and digital presence; maintain company profiles, marketing materials, and consistent brand identity.
• Coordinate with designers, agencies, photographers, influencers, media companies, and other suppliers.
• Monitor performance and prepare reports, KPIs, and campaign analysis; conduct market and competitor research.
• Manage budgets and deliver campaigns effectively and on time; work with management, operations, sales, and product-development teams to meet business objectives.
• Introduce creative marketing ideas to increase brand awareness and customer engagement.

Benefits

• The company describes salary as competitive and based on experience and qualifications; no salary amount or cadence is stated.
• Company employment visa, medical/health insurance as applicable under UAE requirements, and other benefits under UAE Labour Law and company policy are offered.