Digital Marketing Manager

Job Summary

Digital Marketing & Brand Growth

• Develop and execute digital marketing strategies focused on:
• Brand awareness
• Lead generation
• Website traffic
• Social media growth
• Engagement improvement
• Customer inquiries
• Online visibility
• Build and strengthen the company’s digital presence across all online platforms.
• Support positioning of the company as a premium hospitality, linen, uniform, and supply brand within the market.

Social Media Management

• Manage and oversee all company social media platforms including:
• Instagram
• LinkedIn
• TikTok
• Snapchat
• Facebook
• X (Twitter)
• Other relevant platforms
• Plan, schedule, publish, and monitor content regularly.
• Develop monthly content calendars aligned with company campaigns, launches, exhibitions, and operational activities.
• Monitor engagement, messages, comments, inquiries, and social media interactions.
• Ensure consistency in brand image, captions, visuals, and communication style across all platforms.

Content Planning & Creative Direction

• Plan and coordinate creation and execution of:
• Reels
• Short-form videos
• Product showcases
• Hospitality content
• Lifestyle content
• Behind-the-scenes content
• Corporate announcements
• Educational content
• Promotional campaigns
• Client/project highlights
• Coordinate closely with the graphic designer regarding post designs, campaign creatives, catalogs, brochures, and marketing materials.
• Develop content concepts, captions, hooks, scripts, and campaign ideas focused on increasing engagement and reach.
• Coordinate and execute shoots, photography, videography, warehouse/factory content, exhibitions, and on-site content creation activities.

Paid Ads & Lead Generation

• Plan, manage, and optimize paid advertising campaigns across:
• Meta Ads
• Instagram Ads
• LinkedIn Ads
• Google Ads
• TikTok Ads
• Other digital advertising platforms
• Monitor ad budgets, campaign performance, lead generation, conversions, and ROI.
• Develop strategies to generate qualified leads and business inquiries through digital marketing campaigns.
• Work closely with management and sales teams to improve targeting, campaign effectiveness, and conversion rates.

SEO & Website Coordination

• Support SEO-related content planning and strategies to improve online visibility and search rankings.
• Coordinate website content updates including:
• Product uploads
• Service pages
• Landing pages
• Blogs/articles
• SEO-friendly content
• Campaign banners
• Marketing visuals
• Ensure brand consistency and strong presentation across the website and digital platforms.

Analytics & Reporting

• Monitor and analyze:
• Engagement rates
• Reach and impressions
• Follower growth
• Website traffic
• Lead generation
• Ad performance
• Conversion rates
• Campaign performance
• Prepare monthly digital marketing reports with performance insights, growth analysis, and recommendations for improvement.
• Track KPIs and continuously optimize marketing strategies for better results and digital growth.

Requirements

• Bachelor’s Degree or Diploma in Marketing, Digital Marketing, Media, Communications, Graphic Design, or related field preferred.
• Minimum 2–5 years of experience in digital marketing, social media management, branding, or content marketing.
• Strong understanding of:
• Social media marketing
• Paid ads
• SEO
• Lead generation
• Content strategy
• Digital branding
• Marketing analytics
• Experience independently managing social media and digital marketing activities is highly preferred.
• Experience with:

• Meta Business Suite

• Google Ads
• Google Analytics
• Canva

• Adobe Creative Suite

• CapCut
• Premiere Pro
• SEO tools
• Other marketing platforms preferred
• Strong copywriting, caption writing, and communication skills in English and Arabic.
• Strong understanding of social media algorithms, trends, hashtags, and engagement strategies.
• Experience in hospitality, luxury, textile, fashion, interior, lifestyle, or B2B industries preferred.
• Strong organizational, creative, analytical, and problem-solving skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Valid and transferable Iqama preferred.

Preferred Candidate Profile

• Creative, trend-aware, and performance-driven
• Strong branding and aesthetic sense
• Able to independently manage and grow company digital presence
• Strong understanding of luxury hospitality and lifestyle branding
• Hands-on and execution-focused
• · Comfortable attending shoots, exhibitions, warehouses, factories, and client sites while independently creating reels, behind-the-scenes videos, product showcases, and hospitality/lifestyle content.
• Passionate about storytelling, content creation, digital growth, and brand building
• Candidates with photography, videography, content shooting, and video editing skills will be highly preferred.
• Experience handling both content strategy and on-ground content execution is a strong plus and will be highly valued for this role.