Digital Marketing Expert — Contract
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About the Role
We are preparing for market launch and looking for a performance-minded digital marketing expert to own our digital go-to-market execution on a hybrid basis, not just post content, but build a structured system that captures attention, generates leads, and drives real platform engagement across online channels.
Key Skills for This Role
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Overview
We are preparing for market launch and looking for a performance-minded digital marketing expert to own our digital go-to-market execution on a hybrid basis, not just post content, but build a structured system that captures attention, generates leads, and drives real platform engagement across online channels.
ENGAGEMENT TYPE:** Hybrid, fixed-term
**FOCUS:** Digital only, no offline
Core Responsibilities
- Plan and manage end-to-end digital campaigns across Instagram, X, Facebook, and Google Ads
- Define audience segments and targeting strategy for each campaign phase
- Brief and collaborate with the Art Designer to align creative assets with campaign objectives
- Monitor, optimise, and improve campaign performance on an ongoing basis
- Track and report on key metrics: CAC, CPL, CTR, ROAS, conversion rate, and reach
- Build and manage lead capture mechanisms, landing pages, forms, and follow-up flows
- Advise on channel mix and budget allocation based on performance data
- Submit structured phase-end reports with observations and next-step recommendations
Campaign Phases You Will Own
**1) Awareness** - Build structured market presence across target online communities and channels
**2) Lead capture** - Convert attention into measurable leads and qualified contacts
**3) Conversion** - Drive downloads, app engagement, and active platform adoption
What We Are Looking For
- Proven experience managing paid digital campaigns with measurable outcomes
- Ability to show real campaign examples: objective, execution, results, and how success was measured
- Strong understanding of campaign structure, funnel logic, and conversion optimisation
- Experience with Meta Ads Manager, Google Ads, and audience targeting tools
- Ability to brief creative resources clearly and review ad assets with a performance lens
- Data-driven mindset — decisions backed by metrics, not assumptions
- Clear, organised communicator who can report findings without information dumping
What We Are Not Looking For
- Someone whose primary value is posting content or boosting random posts
- Candidates who speak in generalities and cannot demonstrate real campaign logic
- A social media manager focused on activity and vanity metrics over outcomes
- This is a 4-month fixed-term hybrid contract with the possibility of extension based on performance.
- The role requires a mix of remote and on-site presence as needed, active day-to-day involvement, responsiveness, and full ownership of deliverables are expected regardless of location.
- Pay: AED7,500.00 per month
- Work Location: Hybrid remote in Dubai (Dubai)
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