Digital Marketing Executive - Fashion Industry

About This Role

We are looking for a creative and performance-driven Digital Marketing Executive to manage and optimize our digital presence across multiple channels. This role involves executing campaigns, analyzing performance, and contributing to brand growth in a fast-paced fashion e-commerce environment.

A key part of this role includes supporting Search Engine Optimization (SEO) initiatives to improve organic visibility and drive high-quality traffic.

Key Responsibilities

• Plan and manage content across Instagram, TikTok, Pinterest, and other platforms
• Develop content calendars aligned with campaigns and product launches
• Monitor trends and optimize engagement strategies
• Build and engage with the online community
• Execute and optimize paid campaigns on Meta Platforms (Facebook & Instagram) and Google Ads
• Monitor KPIs such as CTR, CPC, CPA, and ROAS
• Perform A/B testing on creatives, copy, and targeting
• Manage budgets effectively to maximize ROI
• Conduct keyword research to identify search opportunities
• Optimize website pages, product descriptions, and blog content for search engines like Google
• Support on-page SEO (meta tags, headings, internal linking)
• Work on basic technical SEO (site structure, page speed, indexing)
• Track organic traffic, keyword rankings, and SEO performance
• Create engaging and brand-aligned content (blogs, captions, campaigns)
• Collaborate with designers and content creators
• Support storytelling and brand positioning
• Plan and execute email campaigns (promotions, newsletters, automation)
• Segment audiences and personalize messaging
• Track performance metrics (open rate, CTR, conversions)
• Monitor campaign performance using analytics tools
• Generate weekly and monthly reports
• Provide insights and recommendations for optimization
• Identify and collaborate with influencers and creators
• Manage campaigns and partnerships
• Evaluate ROI and engagement from collaborations

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years of experience in digital marketing (fashion or e-commerce preferred)
• Basic to intermediate knowledge of SEO principles and tools
• Experience with paid ads and social media management
• Familiarity with analytics platforms

Technical Skills

• Paid Ads: Meta Ads Manager, Google Ads
• Analytics: Google Analytics
• SEO Tools: Google Search Console, keyword research tools
• Social Media Tools: Meta Business Suite, scheduling tools
• Email Marketing: Mailchimp, Klaviyo, or similar
• CMS platforms (Shopify, WordPress is a plus)