Digital Marketing Executive
Key Skills for This Role
Full Job Posting
Paid media and marketplaces
- Plan, run, and optimize paid search, social, and marketplace advertising against ROAS targets using Google, Meta, TikTok, Snapchat, Amazon, and Noon.
- Work with the e-commerce team on listings, A+ content, keywords, reviews, and promotions.
- Own paid media budget allocation, pacing, and monthly spend-versus-return forecasts across channels and markets.
Organic, CRM, and website
- Own SEO work including technical audits, Core Web Vitals, schema, on-page optimization, keywords, and link building.
- Structure content, FAQs, and schema for featured snippets and AI answers, including Google AI Overviews and ChatGPT.
- Run email calendars, segmentation, automated welcome, abandoned-cart, and win-back flows, and A/B tests.
- Build WhatsApp opt-ins, broadcasts, automated journeys, and chatbots; keep CRM data clean and consented.
- Manage CMS website work in Shopify or WordPress, including landing pages, UX/CRO, QA, security, and developer coordination.
Tracking and reporting
- Set up and maintain GA4, GTM, pixels or Conversions API, Search Console, and UTMs for accurate attribution.
- Report weekly and monthly on paid, organic, CRM, and website KPIs, including ROAS, CAC, traffic, and revenue, with insights and actions.
Pay
- The posting lists pay of AED 6,000 to AED 8,000 per month.
Work arrangement
- The posting states that work is in person.
Requirements
- Able to plan, run, and optimize paid advertising across search, social, and marketplace channels against ROAS targets.
- Able to manage marketplace listings, A+ content, keywords, reviews, and promotions with the e-commerce team.
- Able to allocate paid media budgets and forecast spend versus returns across channels and markets.
- Able to manage SEO, including technical audits, Core Web Vitals, schema, on-page optimization, keywords, and link building.
- Able to develop AEO content and schema for featured snippets and AI answers.
- Able to run email campaigns, segmentation, automated flows, and A/B tests.
- Able to build WhatsApp marketing journeys and maintain clean, consented CRM data.
- Able to manage CMS website development, landing pages, UX/CRO, QA, and security while coordinating developers.
- Able to set up tracking and report performance across paid, organic, CRM, and website KPIs.
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