Digital Marketing & Employer Branding Specialist

About Dautom

Digital Marketing & Employer Branding Specialist

About The Role

Digital Marketing & Employer Branding Specialist

Digital Marketing

• Develop and execute digital marketing strategies to increase brand awareness and online engagement.
• Plan and manage multi-channel digital campaigns across social media and other online platforms.
• Support lead generation campaigns through organic and paid marketing initiatives.
• Coordinate marketing activities to promote Dautom's technology consulting, workforce solutions, and managed services.
• Monitor digital marketing trends and recommend new ideas to improve brand visibility.
• Work closely with sales and recruitment teams to align marketing initiatives with business objectives.

Social Media Management

• LinkedIn (Primary Platform)

• Facebook
• Instagram
• YouTube

Responsibilities Include

• Content planning and scheduling
• Social media calendar management
• Community engagement
• Campaign execution
• Audience growth strategies
• Paid social media campaign coordination
• Social media analytics and reporting

Content Marketing

• Create engaging, high-quality content including:
• Social media posts
• Blogs and articles
• Corporate announcements
• Employee success stories
• Client success stories
• Infographics
• Case studies
• Email marketing content
• Short-form videos and reels
• Leadership interviews
• Event coverage
• Ensure all content aligns with Dautom's brand voice and marketing objectives.

Employer Branding

• Develop and execute employer branding initiatives to attract top talent.
• Showcase Dautom's culture, values, employee experiences, and workplace initiatives.
• Create employee testimonials and success stories.
• Promote recruitment campaigns across digital platforms.
• Collaborate with HR and Talent Acquisition to strengthen Dautom's employer brand.

Leadership Branding

• Build executive visibility on LinkedIn and other professional platforms.
• Create thought leadership content for company leaders.
• Highlight company achievements, technology insights, hiring initiatives, and industry trends.
• Support leadership communication and personal branding initiatives.

Online Reputation Management

• Google Business Profile

• Glassdoor
• AmbitionBox
• LinkedIn

Responsibilities Include

• Monitoring reviews and ratings
• Responding professionally to feedback
• Encouraging employee and client reviews
• Tracking reputation metrics
• Implementing strategies to improve employer ratings

Photography & Video Content

• Capture office events, employee activities, client visits, and company celebrations.
• Record employee and leadership interviews.
• Produce engaging short-form videos for LinkedIn, Instagram, Facebook, and YouTube.
• Coordinate video editing and creative production.

Experience

• **3–6 years**
• of experience in Digital Marketing, Social Media Marketing, Content Marketing, Employer Branding, Corporate Communications, or Brand Marketing.
• Experience in
• Technology, IT Services, Consulting, Staffing, SaaS, or Professional Services
• is highly preferred.
• Proven experience managing LinkedIn as a primary marketing channel.
• Experience with social media management platforms and analytics tools.
• Knowledge of SEO, email marketing, and paid digital campaigns is an advantage.
• Experience creating visual and video content using tools such as Canva, Adobe Creative Suite, or similar platforms.