Digital Marketing

Overview

Digital Marketing & Performance

• Manage and optimize Google Ads and social media campaigns.
• Monitor website performance using Google Analytics and Google Search Console.
• Track campaign performance through Google Ads and social media analytics.
• Prepare monthly performance reports covering:
• + Website traffic
• + Lead generation
• + Cost per lead
• + Campaign ROI
• + Engagement metrics
• Provide data-driven recommendations to improve campaign performance and marketing results.

Crm & Lead Management

• Manage lead tracking using Zoho CRM.
• Ensure accurate lead source attribution.
• Coordinate with the Sales team for smooth lead handover.
• Generate reports on campaign performance and lead quality.
• Support workflow optimization across Zoho CRM, Zoho People, and Zoho Recruit.

Procurement Coordination

• Support procurement activities to ensure supplier contracts align with project requirements.
• Collect, evaluate, and compare vendor quotations before client presentations.
• Organize and monitor vendor and supplier agreements.
• Coordinate with the Project Engineer to monitor procurement timelines.
• Attend procurement meetings to stay updated on project progress, materials, and invoicing requirements.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in digital marketing, campaign management, or performance marketing.
• Proficiency in Google Analytics, Google Search Console, Google Ads, and social media analytics.
• Experience with Zoho CRM is an advantage.
• Strong analytical, reporting, and organizational skills.
• Excellent communication and time management abilities.
• Ability to manage multiple projects in a fast-paced environment.
• Proactive, detail-oriented, and results-driven.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in digital marketing, campaign management, or performance marketing.