Digital Marketing cum SEO
Skills
About This Role
Overview
- Campaign Development & Execution: Plan, implement, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn to drive patient acquisition and engagement.
- SEO & Content Strategy: Perform SEO audits, conduct keyword research, and develop content strategies to improve search rankings, online visibility, and website traffic.
- PPC Management: Oversee and optimize paid advertising campaigns (e.g., Google Ads, Bing Ads) with a focus on cost-efficient lead generation.
- Social Media Management: Create and manage engaging content across social media channels to strengthen brand presence.
- Email Marketing & Client Engagement: Design and execute targeted email campaigns using segmentation and automation to nurture leads and retain existing clients.
- Analytics & Reporting: Monitor and analyze key performance indicators such as website traffic, patient inquiries, and campaign performance using tools like Google Analytics and SEMrush.
- Cross-functional Collaboration: Partner with physicians, clinical teams, and content creators to ensure consistent and compliant messaging aligned with brand standards.
- Industry Awareness: Stay informed about digital marketing trends, healthcare developments, and regulatory requirements to ensure strategies remain effective and compliant.
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