Digital Marketing & Content Specialist

Role

Work arrangements

• The role is based in Dubai and requires office attendance and weekly filming sessions at restaurants and hospitality venues across the city.
• Flexible working arrangements are approximately 2.5 days per week.

Digital marketing and social media

• Manage Instagram, TikTok, LinkedIn, and YouTube presence; plan a content calendar and publish consistently.
• Create platform-specific content, grow organic social presence and brand awareness across the GCC, and monitor engagement.

Content creation and video

• Create posts, carousels, graphics, Reels, TikToks, and YouTube Shorts following brand guidelines.
• Film, edit, and produce short-form videos with the founder at Dubai hospitality venues.
• Prepare scripts, captions, subtitles, and creative assets; adapt and repurpose content across platforms.

Arabic content and market expansion

• Write, translate, and adapt marketing content in English and Arabic, ensuring Arabic is natural, accurate, and culturally appropriate.
• Develop Arabic content for hospitality professionals, job seekers, and employers, and localize campaigns for Saudi Arabia.
• Reflect the cultural expectations of audiences in the UAE and Saudi Arabia.

Analytics and campaign performance

• Monitor audience growth, engagement, video views, website traffic, visits, and registrations generated through digital channels where measurable.
• Prepare performance reports, support campaigns, recommend improvements, and identify opportunities to improve visibility and registrations.

Candidate requirements

• Fluency in English and Arabic, including excellent written Arabic, is mandatory.
• Previous experience in digital marketing, social media management, or content marketing.
• Strong practical video filming, editing, and short-form production skills; familiarity with Instagram, TikTok, LinkedIn, and YouTube.
• Understanding of LinkedIn recruitment processes and comfort using social media analytics and website performance tools.
• Proficiency with Canva, CapCut, or equivalent creative software.
• Hospitality, recruitment, HR technology, or startup experience is an advantage; Saudi market knowledge is a plus.
• Organized, proactive, creative, able to work independently, take ownership, and meet deadlines.

Compensation

• Monthly compensation is AED 6,000, with the possibility of more depending on experience and capabilities.

Application

• Applicants are invited to apply through LinkedIn and include examples of marketing campaigns, social accounts, or videos they created, along with evidence of Arabic writing and Arabic-audience content experience.