Digital Marketer – Premium Wellness Brand

Industry: Wellness, Fitness, Lifestyle

About the Role

Key Responsibilities

• Plan and execute marketing campaigns for launches, offers, workshops, events, community activations, and brand initiatives.
• Develop content plans across organic social, paid ads, newsletters, CRM campaigns, and promotional materials.
• Brief the Video Producer on campaign concepts, content requirements, creative direction, and deadlines.
• Manage organic social media across Instagram, Facebook, and TikTok, including planning, scheduling, posting, and community engagement.
• Create and adapt simple marketing assets using Canva, CapCut, and AI tools for social media, paid ads, newsletters, and campaign materials.
• Manage and optimize paid campaigns across Meta Ads, TikTok Ads, and Google Ads to support bookings, package sales, lead generation, and client acquisition.
• Create newsletters, manage email campaigns, support automated flows, segment audiences, and contribute to client retention initiatives.
• Use the existing marketing tools and systems to track performance, prepare weekly and monthly reports, and identify opportunities for improvement.
• Support the promotion of events, workshops, brand collaborations, and community initiatives.
• Work closely with senior leadership to align marketing activity with commercial priorities and growth targets.

What We Are Looking For

• 2+ years of digital marketing experience in a B2C environment.
• Hands-on, proactive, and execution-focused mindset.
• Strong ownership and ability to work independently.
• Experience managing social media channels.
• Experience with Meta Ads, TikTok Ads, and/or Google Ads.
• Comfortable using Canva, CapCut, CRM systems, and AI marketing tools.
• Strong understanding of content planning, campaign execution, and performance tracking.
• Interest in wellness, boutique fitness, lifestyle, hospitality, or community-driven brands is a plus.

What the Client Offers

• Competitive salary package.
• Employment visa sponsorship.
• Medical health insurance in line with company policy.
• High-impact role in a growing premium wellness brand.
• Collaborative and wellness-driven team environment.
• Opportunity to grow with the company as it expands.

Interview Process Disclaimer

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