Digital and Social Media Manager

Role overview

Responsibilities

• Develop, implement, and manage social media strategy.
• Define and track social media KPIs, manage content, and evaluate campaign success.
• Keep up to date with social media best practices and technology trends.
• Collaborate with copywriters, designers, marketing teams, tenants, and vendors to create and coordinate content.
• Engage industry professionals and influencers through social media to build a network.
• Monitor SEO and user engagement and recommend content optimization.
• Set up and monitor information flow within CRM and other business-critical systems.
• Manage loyalty program budgets, systems, operations, and reporting.
• Build and maintain partner relationships to coordinate loyalty programs, events, and campaigns.
• Oversee technical aspects of existing systems, websites, microsites, and mobile applications; guide team members and supervise system modifications.

Experience and education

• Minimum eight years of work experience, including five years of relevant experience.
• Two years of GCC experience is a plus.
• Bachelor's degree in Marketing or Digital Media.

Knowledge and skills

• In-depth understanding of digital marketing strategies, social media platforms, and online advertising techniques.
• Proficiency with social media analytics tools to track, analyze, and optimize engagement, reach, and conversions.
• Strong content creation and copywriting skills for text, images, and video across social platforms.
• Knowledge of SEO principles and practices to improve organic visibility and traffic.
• Excellent communication and interpersonal skills for community interaction, customer feedback, and maintaining a positive brand image.
• ERP knowledge is required; SAP functional skills are preferred.

Competencies