Design Lead

Overview

Design Lead (Mid–Senior Level)

Key Responsibilities

• Design and deliver digital creatives for emailers, push notifications, WhatsApp campaigns, banner ads, and paid media (Meta, Google Display, TikTok, Instagram Reels, YouTube Shorts).
• Collaborate with marketing and product teams to develop campaign narratives aligned with brand strategy.
• Lead creative concepting, messaging frameworks, and visual storytelling across channels.
• Create offline marketing materials including standees, banners, flyers, and event printables.
• Translate campaign briefs into high-performing creatives with minimal feedback cycles.
• Ensure platform-specific optimization to maximize engagement and conversions.
• Use AI tools (Midjourney, Runway, DALL·E, etc.) to enhance design innovation and workflow efficiency.
• Manage multiple design projects simultaneously while maintaining quality and consistency.
• Maintain and present a strong creative portfolio showcasing impactful, results-driven work.

Experience

• **7–12 years of professional design experience**
• , with a track record in
• tech or startup environments
• .
• Proven ability to
• lead and mentor
• designers while being hands-on with creative production.

Technical Skills

• Expert in

Illustrator

• for static designs.
• Skilled in

After Effects

Premiere Pro

DaVinci Resolve

Final Cut Pro X

• for motion and video work.
• Proficient in

Figma

• for UI/UX layouts and campaign mockups.
• Familiar with
• AI design tools
• for creative acceleration.
• Strong short-form writing skills (headlines, captions, and ad copy).
• Deep understanding of
• platform-specific formats
• and marketing best practices.

Creative Strengths

• Strong grasp of
• color theory, typography, layout
• , and visual hierarchy.
• Ability to adapt designs across
• digital, social, and print
• channels.
• Creative problem-solver with a sharp eye for detail and brand alignment.

Professional Traits

• Excellent project and time management skills.
• Strong communication and teamwork capabilities.
• Agile, proactive, and comfortable in high-volume creative environments.
• Driven by passion to
• build
• ,
• grow
• , and
• deliver excellence
• .