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Demand Generation Specialist

OTR Solutions

Roswell, USA

Mid

Onsite

Discovered 1 weeks ago

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Full Job Posting

Responsibilities:

Support the build, launch, and monitoring of multi-channel demand generation campaigns.
Build and update emails, landing pages, forms, audience lists, and campaign workflows.
Assist with audience segmentation and lead nurture programs.
Coordinate campaign assets, timelines, and approvals with Marketing team members.
Perform QA across campaign assets, links, forms, tracking parameters, and workflows before launch.
Monitor campaign performance and help identify trends across engagement, leads, and conversions.
Assist with campaign reporting and maintain accurate campaign documentation.
Support A/B testing across messaging, creative, audiences, and campaign experiences.
Work within marketing automation, CRM, analytics, and campaign-management platforms.
Collaborate with Director of Demand Generation and Sales team, and others to support campaign execution.
Gather feedback and campaign data to help identify opportunities for improvement.
Learn to use AI and automation tools responsibly to improve productivity, research and analysis.
Stay current on digital marketing, demand generation and marketing technology trends.
Some experience in marketing, digital marketing, communications, internships, or a related environment.
College degree in Marketing, Business, Communications or a related field preferred.
Foundational understanding of digital marketing and an interest in B2B demand generation.
Strong analytical curiosity and comfort working with data.
Strong written communication and attention to detail.
Excellent organization and ability to manage multiple assignments.
Willingness to learn CRM, marketing automation, analytics, and paid media platforms.
Ability to receive feedback, ask thoughtful questions, and apply what you've learned.
Self-motivated, collaborative, and comfortable working in a fast-paced environment.
What You'll Learn
You'll develop hands-on experience in multi-channel campaign management, marketing automation, CRM and lead management, paid media, lifecycle marketing, funnel analytics, experimentation, attribution, and B2B revenue marketing.
Perks and Benefits: OTR provides a competitive, comprehensive compensation package for our full-time employees:
Eligibility for Individual and Company bonus programs
Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability
Pet Insurance, Paid Family Leave, Employee Assistance Program
Fully Paid Maternity Leave
401(k) with Company Matching
Generous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays
Travel Stipend to support Work Life Balance
Leadership Development and Training
Continuous Learning + Professional enhancements
Weekly Catered Lunches + Casual Dress Code
Company Paid Fitness Membership
Volunteer Days and Opportunities with Company-Partnered Charities
Internal Inclusion programs
OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness.
OTR Solutions is an Equal Opportunity Employer
#LI-JE1

What we look for:

Some experience in marketing, digital marketing, communications, internships, or a related environment.
College degree in Marketing, Business, Communications or a related field preferred.
Foundational understanding of digital marketing and an interest in B2B demand generation.
Strong analytical curiosity and comfort working with data.
Strong written communication and attention to detail.
Excellent organization and ability to manage multiple assignments.
Willingness to learn CRM, marketing automation, analytics, and paid media platforms.
Ability to receive feedback, ask thoughtful questions, and apply what you've learned.
Self-motivated, collaborative, and comfortable working in a fast-paced environment.
What You'll Learn
You'll develop hands-on experience in multi-channel campaign management, marketing automation, CRM and lead management, paid media, lifecycle marketing, funnel analytics, experimentation, attribution, and B2B revenue marketing.
Perks and Benefits: OTR provides a competitive, comprehensive compensation package for our full-time employees:
Eligibility for Individual and Company bonus programs
Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability
Pet Insurance, Paid Family Leave, Employee Assistance Program
Fully Paid Maternity Leave
401(k) with Company Matching
Generous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays
Travel Stipend to support Work Life Balance
Leadership Development and Training
Continuous Learning + Professional enhancements
Weekly Catered Lunches + Casual Dress Code
Company Paid Fitness Membership
Volunteer Days and Opportunities with Company-Partnered Charities
Internal Inclusion programs
OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness.
OTR Solutions is an Equal Opportunity Employer
#LI-JE1

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Demand Generation Specialist

Full Job Posting

Responsibilities:

What we look for:

About OTR Solutions

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