pinpoint
Demand Generation Specialist
Eptura
Remote, USA
Full-time
Entry
Remote
Discovered 1 months ago
Full Job Posting
- Successfully execute integrated marketing campaigns that contribute to pipeline growth.
- Become a trusted partner to sales and marketing stakeholders.
- Support the expansion and optimization of Eptura's ABM programs.
- Use data and insights to continuously improve campaign performance and efficiency.
- Help drive measurable contribution to marketing-sourced and marketing-influenced pipeline.
Responsibilities
- Execute integrated demand generation campaigns designed to generate pipeline and accelerate revenue growth.
- Coordinate campaign deliverables across digital, content, product marketing, sales, and operations teams.
- Manage campaign timelines, project plans, assets, approvals, and launch schedules.
- Support email, pre/post-event, paid media, and nurture programs.
- Ensure campaigns are executed accurately and on time across all marketing channels.
- Support the planning, execution, and optimization of account-based marketing programs targeting strategic accounts.
- Work closely with sales teams to align campaigns with target account priorities.
- Build and manage audience segments, target lists, and personalized campaign experiences.
- Monitor account engagement and recommend actions to improve account progression through the buying journey.
- Collaborate with revenue operations and sales leadership to ensure alignment between ABM activities and pipeline goals.
- Track campaign performance and report on key metrics including engagement, lead generation, pipeline contribution, and ROI.
- Analyze campaign data to identify trends, opportunities, and areas for improvement.
- Conduct A/B testing and optimization initiatives to improve campaign effectiveness.
- Provide regular reporting and recommendations to marketing leadership.
- Partner with Product Marketing, Sales, Marketing Operations, and Creative teams to develop and execute campaigns.
- Support campaign planning sessions and quarterly marketing initiatives.
- Assist with lead management processes, campaign attribution, and reporting requirements.
- Stay informed on evolving marketing trends and best practices.
About You
- 2-5 years of experience in demand generation, digital marketing, campaign management, or a related B2B marketing role.
- Experience supporting Account-Based Marketing (ABM) programs.
- Experience executing multi-channel marketing campaigns.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Comfortable working with marketing analytics, reporting, and performance measurement.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong attention to detail and commitment to execution excellence.
- Experience using platforms such as 6sense, Demandbase, Terminus, or similar ABM technologies.
- Experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua.
- Experience working closely with B2B sales organizations.
- Familiarity with CRM platforms such as Salesforce.
Benefits
- Health, Dental, Vision & Pet Insurance Dependent, Spousal and Domestic Partner coverage available Up to $1000 Company HSA Contribution Medical, Dependent Care and Limited FSA Accounts
- Dependent, Spousal and Domestic Partner coverage available
- Up to $1000 Company HSA Contribution
- Medical, Dependent Care and Limited FSA Accounts
- Income Protection and Replacement - 100% Company Paid Short Term Disability Long Term Disability Life Insurance
• Long Term Disability
- Life Insurance
• Employee Assistance Program
- Flexible PTO
- 401K with company match
- Follow us on Twitter | LinkedIn | Facebook | YouTube
- Eptura is an Equal Opportunity Employer. At Eptura we promote our flexible workspace environment, free from discrimination. We believe that diversity of experience, perspective, and background leads to a better environment for all our people and a better product for our customers. Everyone is welcome at Eptura, no matter where you are from, and the more diverse we are, the more unified we will be in ensuring respectful connections all around the world.
About Eptura
Software & SaaS1265 employeesFounded 1982
Private AI-powered worktech company providing unified workplace, facility, asset, and visitor-management software to enterprises.
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