Data Analytics Manager - Media and Digital Performance

Role overview

Analysis and reporting

• Analyze paid social, search, programmatic display and video, and influencer amplification for efficiency and effectiveness.
• Recommend optimizations to budget, audience targeting, creative, and channel mix; support planning with forecasts, scenarios, and historical benchmarks.
• Conduct post-campaign deep dives and analyze performance by market, channel, platform, placement, and creative.
• Present findings and actionable recommendations to stakeholders and senior leadership; develop media effectiveness analyses using performance data and lift or incrementality tests.

Data governance and AI

• Define media metrics and KPIs, implement a global campaign naming convention, and drive compliance across media buys.
• Audit GA4, Google Tag Manager, platform pixels, and UTM tracking; coordinate resolution of tracking gaps.
• Partner with Technology Data to maintain reliable datasets and automated reporting, while complying with privacy and consent requirements.
• Identify AI opportunities and develop automated workflows for data collection, validation, reporting, visualization, and optimization.

Qualifications

• 6–8 years of hands-on media or digital analytics experience, executing analysis end to end on the client or agency side.
• Bachelor’s or Master’s degree in Media, Marketing, or a relevant field.
• Expert hands-on experience with digital media platform reporting tools and APIs; direct paid media analysis across multiple channels and platforms.
• Strong media and digital KPI knowledge, working knowledge of attribution approaches, and ability to turn complex analysis into recommendations.
• Commercial mindset, independent project ownership, attention to data accuracy, and ability to manage stakeholders and competing priorities.
• BI and web analytics familiarity, including tools such as Power BI, Looker, Tableau, GA4, GTM, or platform pixels; AI workflow experience is highly preferred.

Benefits

• Medical, dental, and vision coverage for the employee and dependents; monthly coaching sessions; employee product discounts and quarterly product gifting.
• Monthly Self Love Days are at company discretion.