Customer Journey Optimization Developer
Role Overview
Builds, tests, deploys, and optimizes customer journeys in Adobe Journey Optimizer and related marketing automation platforms.
Works with Customer Journey Managers, Lifecycle Marketing, Marketing Technology, Analytics, and delivery partners to execute approved journey designs.
Supports real-time, event-driven orchestration across email, push notifications, in-app messaging, content cards, and future digital channels.
Key Skills for This Role
Full Job Posting
Role overview
Builds, tests, deploys, and optimizes customer journeys in Adobe Journey Optimizer and related marketing automation platforms.
Works with Customer Journey Managers, Lifecycle Marketing, Marketing Technology, Analytics, and delivery partners to execute approved journey designs.
Supports real-time, event-driven orchestration across email, push notifications, in-app messaging, content cards, and future digital channels.
Journey build and enablement
- Build end-to-end journeys with triggers, audience segmentation, orchestration logic, exits, suppressions, and channel execution.
- Configure audiences, personalization, reusable templates, AI/next-best-action capabilities, and event decisioning.
- Assess platform feasibility and data readiness, and validate segmentation, triggers, exclusions, personalization, and dependencies.
Quality, measurement, and operations
- Execute functional QA, resolve defects, support UAT, and maintain release evidence, configuration logs, and launch checklists.
- Configure tracking, reporting inputs, A/B tests, holdouts, variants, and control logic.
- Monitor live journeys, troubleshoot operational issues, improve workflows, and maintain platform standards and documentation.
Required qualifications
- Strong hands-on knowledge of Adobe Journey Optimizer or similar journey-orchestration and marketing automation platforms.
- Understand event-driven marketing, real-time triggers, segmentation, consent logic, customer data platforms, and personalization.
- Experience configuring multichannel journeys and campaigns; strong QA, troubleshooting, analytical, and problem-solving skills.
- Ability to turn functional requirements into technical execution, document decisions, and collaborate across teams.
- University degree or equivalent work experience; experience with marketing automation, Martech, journey orchestration, or campaign workflow platforms.
Preferred qualifications
- Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, Adobe Target, Braze, CRM, sales enablement, landing-page, form, lead-generation, or regulated financial-services marketing experience is an asset.
- Relevant training, coursework, or certification in marketing automation, customer data platforms, analytics, digital marketing, agile delivery, or Martech platforms is an asset.
Work arrangement
- The role has a flexible hybrid schedule.
- Work location is 483 Bay Street in Toronto until approximately late 2026, then the new Mississauga office at 3 Robert Speck Parkway.
Compensation
- Annual total cash compensation, including base salary and target bonus, ranges from $111,000 to $135,000 based on experience and qualifications.
- An employer RRSP contribution begins after six months of employment.
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