CRM Marketing Manager

About This Role

IC Markets Global is one of the most renowned Forex CFD provider, offering trading solutions for active day traders and scalpers as well as traders that are new to the forex market. IC Markets Global offers its clients cutting edge trading platforms, low latency connectivity and superior liquidity.

IC Markets Global is revolutionizing online forex trading. Traders are now able to gain access to pricing previously only available to investment banks and high net worth individuals.

Our management team have significant experience in the Forex, CFD and Equity markets in Asia, Europe and North America. It is this experience that has enabled us to select the best possible technology solutions and hand pick some of the best pricing providers available in the market.

Role Summary

Own omnichannel CRM at IC Markets, the lifecycle engine that turns signups into funded traders and funded traders into long-term clients. Salesforce Marketing Cloud is the platform you will run, scale, and optimise. Alongside SFMC, you will operate the CDP layer that powers audience intelligence, behavioural segmentation, and cross-channel activation. Email, mobile push, in-app, SMS, and paid retargeting; coordinated as one programme, not disconnected channels. You will lead a team of SFMC specialists, set the standard for what good looks like, and own the outcomes. This role operates across multiple regulated jurisdictions (CySEC, ASIC, FSC, FSA, SCA, FCA, CIMA). SFMC fluency, CDP literacy, team leadership, and compliance discipline are non-negotiable.

What You'll Own

• Team leadership. Lead, develop, and performance-manage a team of SFMC specialists. Set clear objectives, run structured reviews, prioritise workload across BAU and project delivery, and build a team culture that generates ideas; not just executes instructions.

• Omnichannel lifecycle strategy. The full client journey; registration, KYC, first deposit, first trade, active engagement, dormancy, win-back; coordinated across email, push, SMS, in-app, and paid channels, with SFMC Journey Builder as the primary orchestration engine.

• Channel orchestration. Email Studio, MobileConnect (SMS), MobilePush, in-app messaging, web personalisation, and CRM-driven paid audiences working as a single coordinated programme.

• CDP ownership & audience intelligence. Operate and develop the CDP layer (Amplitude, Segment, mParticle, or equivalent); building behavioural cohorts, predictive segments, and real-time audience profiles that feed downstream channels. Translate client data into structured engagement triggers with defined business objectives and measurable KPIs.

• Segmentation & personalisation at scale. Dynamic content driven by jurisdiction, language, platform preference (MT4, MT5, cTrader), trading behaviour, and account stage; via AMPscript and SSJS. One template, many variants, all entity-correct.

• SFMC platform ownership. End-to-end administration of Marketing Cloud — Contact Builder data model, Automation Studio workflows, Journey Builder canvases, Einstein recommendations, and the Marketing Cloud Connect integration with Salesforce CRM. Monitor platform health, sending quotas, and data hygiene.

• Data & single client view. Clean SFMC ↔ Salesforce CRM sync, well-modelled data extensions, and a unified client record every channel pulls from. No broken handoffs, no stale segments.

• Regulatory rigour. Distinct content workflows per regulated entity. Every send compliance-checked, every disclosure entity-correct. No exceptions.

• Performance & optimisation. Own the metrics; deliverability, engagement, funnel conversion, retention, channel attribution. Run A/B and multivariate testing continuously. Report performance clearly and act on it.

• Emerging technology & stack evolution. Identify, evaluate, and implement complementary technologies; conversational AI, web personalisation, predictive scoring, next-best-action engines; that extend our omnichannel reach beyond what Marketing Cloud alone can deliver. Work with Product and IT to scope and ship; with Sales and Support to embed, measure, and improve.

• Cross-functional delivery. Primary point of contact for CRM-related requests from Trading, Compliance, Legal, KYC, Product, and Customer Service. Requests from operational teams, particularly time-sensitive client communications from the trading desk, are treated as priority. This role carries accountability beyond standard working hours when critical sends arise.

Success Looks Like

In your first 12 months you will have:

• Rebuilt the onboarding journey as a true omnichannel flow and lifted demo-to-FTD conversion meaningfully.
• Reduced funnel drop-off at KYC, first deposit, and first trade through coordinated intervention across email, push, SMS, and in-app.
• Operationalised the CDP layer; live segments, active triggers, and engagement outcomes tied to business objectives.
• Stood up a clean, audit-ready SFMC content and template library segmented by entity and jurisdiction.
• Re-architected the SFMC data model and Marketing Cloud Connect integration for a genuine single client view.
• Established a performance reporting cadence the business uses to make decisions.
• Delivered measurable retention and reactivation gains across the active trader base.

What You Bring

Experience

• 3+ years running omnichannel CRM programmes on Salesforce Marketing Cloud in a regulated, high-volume environment.
• Hands-on experience with CDP platforms (Amplitude, Segment, mParticle, or equivalent) building segments, configuring triggers, and activating audiences across channels.
• Experience managing or leading a team, with a track record of developing people and driving performance.
• Background in financial services; Forex, CFDs, brokerage, or fintech preferred. iGaming or trading-adjacent retention experience also considered.
• Conversion and retention results you can speak to with numbers.

Salesforce Marketing Cloud

• Studios: Advanced fluency across Journey Builder, Email Studio, Automation Studio, Mobile Studio (MobileConnect, MobilePush), Content Builder, Contact Builder, and Audience Builder.
• Languages: AMPscript and SSJS for dynamic content; SQL for data extensions, segmentation, and Automation Studio queries.
• Integration: Salesforce CRM ↔ SFMC via Marketing Cloud Connect; REST/SOAP APIs; data model design.
• Intelligence: Einstein engagement scoring and send-time optimisation; Datorama / Intelligence Reports for cross-channel attribution.
• Adjacent stack: Working fluency with GA4, Looker, or equivalent; hands-on experience with CDP architecture and audience activation workflows.
• Methodology: A/B and multivariate testing, deliverability hygiene (SPF, DKIM, DMARC), CRO frameworks.

Profile

• Analytical by default - you reach for the data before the opinion.
• Operator's mindset - you ship, measure, and iterate. You don't admire problems.
• Comfortable in regulated environments - compliance is table stakes, not a blocker.
• Clear communicator - you can brief Legal, present to leadership, and write a subject line that converts.

Education & Certification

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• Salesforce Marketing Cloud certification required - Email Specialist at minimum, Consultant or Developer strongly preferred.

Why This Role

IC Markets is one of the world's largest CFD brokers by trading volume. The traffic is here. The SFMC infrastructure is here. What we need is the operator who can turn that into a measurable retention engine - orchestrated, compliant, and built to scale across every regulated entity we run. If you want a role where the work compounds, the data is real, and the impact shows up on the P&L - this is it.