CRM Marketing Executive
Skills
About This Role
Job Summary
- Follow all relevant policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner
**Operational**
- Assist in the definition of Customer Journeys for the different clusters of customers within each Brand
- Create content for each Brand related to customer and Brand milestones and in line with the Customer Journey
- Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines
- Guarantee optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior
- Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels
- Implement activities under minimal supervision
- Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner
- Propose new channels and capabilities to enable on the Marketing tool, given the Brands’ maturity
- Support in the logic set-up of the Marketing tool and its capabilities for all Beauty Franchises Brands
- Implement the Marketing Automation strategies for all Beauty Franchises Brands
- Segment database to ensure relevance to customers and optimal use of the budget in each campaign
- Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands’ communication
- Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation
- Identify new trends in digital marketing, evaluate new tools, and ensure the Brand is at the forefront of industry developments, particularly developments in mobile marketing
- Support in the development of any activity related to 1:1 communication with customers
- What you’ll need to succeed:
- Strong stakeholder communication
- Creative mindset
- University Degree in Marketing or any relevant field
- A minimum of 4 years of relevant experience with SalesForce or similar tools
- Be a team player
- Analytical thinker
- **Company:** Blue Ray Printing
- **Employment Type:** Full Time
- **Education Level:** Bachelor
- **Experience:** 4 Years
- **Job Type:** Marketing
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