CRM Marketing Executive

About This Role

· Own the end-to-end CRM calendar — planning, building, deploying and analysing campaigns across email, SMS, push, and WhatsApp channels

· Design and optimise automated lifecycle flows: welcome series, post-purchase, win-back, browse abandonment, and loyalty journeys

· Segment customer database using RFM modelling, purchase behaviour, and engagement signals to drive personalised targeting

· Manage CRM strategies specific to subscription retail — including churn prediction, renewal nudge sequences, trial-to-paid conversion flows, and subscriber-exclusive engagement programmes

· Track and optimise subscription health metrics: churn rate, MRR contribution from CRM, subscriber retention rate, and reactivation rates on lapsed subscribers

· Collaborate with the product, category, and commercial teams to align CRM with promotional calendars and inventory priorities

· Run structured A/B tests on subject lines, creative, timing, and segmentation — and translate learnings into ongoing improvements

· Monitor and report on key CRM KPIs: open rate, CTR, conversion rate, revenue per send, unsubscribe rate, and CLV contribution

· Drive mobile app engagement through targeted push notification campaigns — including transactional alerts, personalised offers, and re-engagement flows for dormant app users

· Maintain list hygiene and ensure deliverability standards are consistently met

· Partner with the creative team to produce localised, on-brand content suited to UAE audiences — including bilingual (EN/AR) campaigns where required

· Evaluate and recommend improvements to the CRM tech stack; experience with tools such as Klaviyo, Braze, MoEngage, or Salesforce Marketing Cloud is advantageous

Requirements

· 3–5 years of hands-on CRM or lifecycle marketing experience, with a significant portion in e-commerce

· Proven experience working in the UAE market — a deep understanding of local consumer behaviour, seasonality (Ramadan, DSF, UAE National Day), and platform preferences is essential

· Experience working with or within a subscription-based retail or commerce model — understanding of recurring billing cycles, churn triggers, and how CRM intersects with subscriber lifecycle management

· Proficiency with at least one major CRM/ESP platform (Klaviyo, MoEngage, Braze, Iterable, or similar)

· Solid grasp of segmentation logic, automation workflows, and campaign performance analysis

· Comfortable working with data — able to pull reports, interpret dashboards, and make decisions informed by metrics

· Experience coordinating with creative and content teams to deliver compelling, conversion-driven messaging

· Strong written communication skills in English; Arabic proficiency is a plus

· Bachelor's degree in Marketing, Business, or a related field