CRM Manager - Boutique Developer

Role overview

CRM and lead management

• Manage and optimize the CRM platform, maintaining data accuracy, effective use, and consistent processes.
• Oversee the lead lifecycle from enquiry capture and allocation through qualification, follow-up, and sales conversion.
• Monitor pipeline performance, response times, and conversion rates to identify improvements.
• Develop dashboards and reports on lead sources, sales performance, and customer behavior.
• Work with Sales and Marketing to improve lead nurturing, engagement, and conversion.

AI tools and automation

• Identify opportunities to automate repetitive customer enquiries and manual CRM processes.
• Implement AI workflows for property FAQs, project information, lead qualification, bookings, customer communications, and query routing.
• Build automated journeys for routine enquiries, escalating complex or sensitive cases to the appropriate team.
• Automate lead categorization, follow-up reminders, notifications, response suggestions, and CRM reporting.
• Evaluate and optimize AI tools, chatbots, workflows, and CRM integrations.
• Monitor AI response accuracy and workflow effectiveness with appropriate human oversight.
• Coordinate with Sales, Marketing, Customer Service, and technology partners on CRM integrations.

Requirements

• 5+ years in CRM management, sales operations, customer lifecycle management, or a related function.
• Real estate experience, preferably with a property developer, is highly desirable.
• Hands-on experience with Salesforce, Microsoft Dynamics 365, HubSpot, Zoho, or a similar CRM platform.
• Practical experience implementing AI tools, chatbots, workflow automation, or AI-enabled CRM solutions.
• Strong understanding of lead management, sales funnel optimization, CRM reporting, and customer journey management.
• Familiarity with Microsoft Power Automate, Zapier, or Make is an advantage.
• Strong analytical, problem-solving, and stakeholder management skills.

Preferred real estate experience

• UAE real estate experience, particularly off-plan residential development, is preferred.
• Exposure to property portals, broker networks, and automated lead management processes is preferred.