Creator Strategy Manager

About impact.com

Role overview

Responsibilities

• Bring an informed perspective on social and performance media trends and assess which trends merit client investment.
• Lead client relationships across strategy, planning, launch, optimization, and reporting.
• Analyze campaign performance and translate data into insights, recommendations, and program optimization plans.
• Build creative strategies and briefs for affiliate-optimized creator formats.
• Develop creator strategies, proposals, pricing recommendations, budget allocations, creator selections, and measurable content formats.
• Advise clients on optimization and opportunities for program growth and expansion.
• Strengthen long-term client relationships through strategy meetings and other client engagements.
• Advise top clients on impact.com platform best practices and collaborate with Customer Success.
• Work with Sales, Product, Customer Success, Marketing, and Community while managing budgets and timelines.
• Supervise Senior Associates and Leads, supporting operational excellence.
• Teach clients through public speaking and workshops; develop creator marketing thought leadership.

Experience and qualifications

• 5+ years leading integrated strategy and execution in creator marketing, affiliate marketing, paid media, or community-led programs.
• Strong client-facing consultative experience, including strategy decks, influencing decisions, and account growth.
• Ability to analyze performance metrics and turn insights into clear recommendations and scalable strategies.
• Deep knowledge of creator ecosystems, major social platforms, trends, and verticals such as fashion, CPG, parenting, wellness, or technology.
• Experience pitching strategy proposals and campaign plans to senior stakeholders.
• Integrated experience across paid media, social media, and affiliate marketing; experience with attribution, marketing mix modeling, brand health tracking, and lift studies.
• Strong communication, relationship-building, organization, and problem-solving skills; able to manage multiple campaigns in a fast-paced environment.
• Working proficiency with creator platforms such as LTK and ShopMy; fluency in SaaS platforms supporting performance, affiliate, and creator marketing.
• Expert-level public speaking, workshop design, and facilitation; strong project management across high-stakes engagements.
• Comfortable turning vague direction into a clear roadmap, requirements, and stakeholder alignment.
• PXA Getting Started with Influencer Partnerships Certification is advantageous; the qualifications also list completion of this certification.
• Process optimization, teaching, and thought leadership are valued.

Additional qualifications

• Fluency in measurement technology and its vendor landscape, hands-on performance paid media experience, published writing, speaking, or original research, and agency experience are nice to have.

Compensation

• Salary range is $100,000–$105,000 per year, plus 20% variable compensation and eligibility for a restricted stock unit grant.

Benefits

• Benefits include medical, dental, and vision insurance; flexible spending accounts; 401(k); flexible paid time off; therapy and coaching sessions; gym reimbursement; and restricted stock units subject to Board approval.
• Other offerings include Coursera and PXA learning resources, parental leave, a technology stipend, and an internet allowance.
• The posting mentions an office-only catered lunch every Thursday, snacks, and coffee.