Creative Strategist- Dubai

About YKONE Middle East

The Role

What You Will Do

• Translate client briefs and business challenges into strategic opportunities.
• Uncover cultural, consumer, and category insights across the Middle East.
• Develop strategic territories, campaign platforms, and creative propositions.
• Build pitch and strategy decks with compelling narratives.
• Write briefs that give creative teams an inspiring springboard.
• Collaborate with creative, social, influencer, events, and client-services teams.
• Contribute to ideation and push ideas beyond expected answers.
• Align strategic stories and visual execution with art directors and designers.
• Track emerging audience behaviors, conversations, and cultural shifts across the Gulf.
• Present strategic thinking clearly and confidently to teams and clients.

Who They Are Looking For

• A sharp and curious strategic thinker with strong cultural instincts.
• An excellent writer who can turn complex thinking into clear narratives.
• A natural storyteller with appreciation for design and visual communication.
• Someone who understands the difference between an observation, an insight, and a strategic opportunity.
• Comfort moving between brand experiences, social strategies, and long-term brand platforms.
• Commercial awareness and ability to connect creative thinking to business objectives.
• Collaborative, proactive, and confident in a fast-paced agency environment.
• Deep curiosity about Middle Eastern audiences, communities, and cultures.
• Three to four years of relevant agency experience.
• Experience across luxury, beauty, fashion, hospitality, or tourism is an advantage.
• Arabic language skills and regional experience are highly valued.