Creative Lead

About Zofeur

About The Team

About The Role

Hands-On Creative Design Lead

What You’ll Do

• Lead creative direction and execution across performance marketing, social media, CRM, B2B, partnerships, offline, and brand campaigns
• Own major campaigns, high-priority launches, key performance creative routes, and important storytelling assets
• Translate marketing and business briefs into campaign concepts, visual routes, moodboards, storyboards, hooks, and execution plans
• Personally create key assets for major projects while delegating supporting assets, adaptations, resizing, production tasks, and parallel requests to the team
• Review creative work and ensure strong design quality, brand consistency, clarity, and channel fit
• Guide, mentor, and upskill the team across design craft, storytelling, AI tools, platform formats, speed, and quality
• Create and oversee assets across paid social, short-form video, CRM, organic social, B2B, events, and offline campaigns, ensuring each format is adapted properly for the channel
• Use AI and creative tools such as Adobe Creative Suite, Canva, Envato, ChatGPT, Flow, Nano Banana, Higgsfield, and similar platforms where relevant to improve ideation, production, adaptation, and testing
• Build scalable templates, brand kits, creative systems, and workflows to improve turnaround time
• Improve performance creative by testing new hooks, messaging angles, visual treatments, and formats
• Partner closely with Growth, CRM, Partnerships, B2B, Operations, Product, and leadership teams to align creative output with business priorities
• Present creative direction clearly and explain the thinking behind design decisions

Basic Qualifications

• 6–10 years of experience in design, creative direction, visual storytelling, advertising, or content production
• Proven ability to lead and execute major creative projects while managing, delegating, and reviewing work across a small team
• Strong portfolio showing campaign thinking, video ads, static ads, social media creatives, performance creatives, and brand storytelling
• Strong command of Adobe Creative Suite, especially Photoshop, Illustrator, After Effects, and Premiere Pro
• Strong hands-on experience with social-first content, performance-led creatives, motion/video workflows, and campaign design
• Experience using AI creative tools or strong willingness to adopt them quickly as part of the creative workflow
• Strong understanding of typography, layout, hierarchy, composition, motion, and premium visual polish
• Ability to turn customer insights, product benefits, and business goals into simple, compelling creative ideas
• Strong short-form writing sense for hooks, headlines, captions, visual scripts, and ad messaging
• Ability to manage multiple projects, urgent requests, shifting priorities, stakeholder feedback, and tight timelines
• Strong communication and presentation skills
• High ownership, attention to detail, and genuine curiosity to keep learning new tools, creative formats, AI workflows, and industry trends

Preferred Qualifications

• Experience in startup, agency, mobility, lifestyle, luxury, hospitality, automotive, or tech environments
• Experience managing designers, video editors, motion designers, or interns
• Experience creating performance creatives for Meta, Google, TikTok, YouTube, display, CRM, and social channels
• Experience with AI-assisted image, video, motion, and prompt-based creative workflows
• Experience building design systems, content templates, campaign playbooks, and creative workflows
• Familiarity with UAE/GCC audiences and premium urban lifestyle communication
• Comfortable working directly with senior leadership and taking feedback from founders or department heads
• Ability to balance brand building with business performance needs