Creative Content Manager

About Mahally

Key Responsibilities

• Lead the creative direction of Mahally's social media channels and ensure all content is consistent with the brand identity and tone of voice.
• Develop creative concepts for key seasonal campaigns such as Saudi National Day, Founding Day, Ramadan, Eid and White Friday.
• Plan and manage the annual social media content calendar in coordination with the marketing team.
• Monitor trends on Saudi social media and turn relevant ones into timely content for Mahally.
• Oversee video production from concept to final delivery, including scripts, storyboards, shoots and post-production.
• Produce short-form video content for Snapchat, TikTok, Instagram and X.
• Identify, contract and manage influencers and UGC creators, including briefing, content approval and performance tracking.
• Brief and manage creative and production agencies, and ensure deliverables meet quality, timeline and budget requirements.
• Develop and maintain social media brand guidelines.
• Review and approve creative and social content before publishing.
• Work with the performance marketing team to test creatives and use the results to improve future content.
• Manage the creative, production and influencer budget and report on spend and results.

Requirements

• Bachelor’s degree in marketing, Advertising, Communications, Graphic Design, or a related field.
• Minimum 7 years of relevant experience in creative, content, social media, or related functions.
• Minimum 3 years of experience in a senior, lead, or managerial role, with demonstrated ownership of creative strategy, content development, campaigns, or creative teams.
• Strong portfolio demonstrating successful social media campaigns and video-first content, from concept development through execution.
• Proven experience managing or collaborating with influencers, UGC creators, creative partners, and production agencies, preferably within the Saudi market.
• Strong understanding of Saudi culture, consumer behaviour, digital trends, and the local social media landscape, with the ability to translate cultural insights into relevant and engaging creative content.
• Hands-on experience across the video production lifecycle, including concept development, scripting/storyboarding, production, and post-production.
• Professional proficiency in Arabic and English, with strong written and verbal communication skills.
• Strong project and stakeholder management skills, with demonstrated ability to manage multiple campaigns, creative deliverables, agencies, and deadlines simultaneously in a fast-paced environment.

Preferred Qualifications

• Previous experience within a creative, advertising, digital, or social media agency.
• Strong Arabic copywriting and content development skills, particularly for Saudi audiences and social platforms.
• Working proficiency in Adobe Creative Suite and Figma, with the ability to review, develop, or provide direction on creative assets.
• Hands-on experience using AI-powered image and video tools for creative ideation, content development, production, or optimization.