Creative Content Director (Senior Content Creator)

About the Role

Content Strategy & Storytelling

• Develop and execute a comprehensive content strategy aligned with brand objectives and business goals.
• Craft compelling brand narratives that resonate with luxury consumers across multiple platforms.
• Ensure consistency in brand voice, tone, and visual identity across all content channels.
• Translate brand campaigns, product launches, and seasonal initiatives into engaging storytelling experiences.

Content Creation & Execution

• Lead end-to-end content creation, from concept development to final delivery.
• Produce and oversee high-quality content including videos, photography, editorial features, social media content, campaigns, and branded experiences.
• Remain actively involved in creative execution, ensuring content meets luxury brand standards.
• Direct and manage photoshoots, video productions, influencer collaborations, and creative campaigns.
• Lead and supervise all content production activities, including photography, videography, post-production, and editing.
• Oversee the planning and execution of photo and video shoots, including concept development, styling, location scouting, talent coordination, and production management.
• Provide creative direction on set and throughout the post-production process to ensure storytelling, aesthetics, and messaging align with the brand vision.
• Review and approve all photography, video content, and edited materials, ensuring exceptional quality and consistency across all channels.
• Collaborate closely with photographers, videographers, editors, stylists, models, influencers, and external agencies to deliver impactful content.

Creative Leadership

• Manage and mentor content creators, designers, photographers, videographers, editors, and external creative partners.
• Foster a culture of creativity, innovation, and excellence.
• Collaborate closely with Marketing, Brand, E-commerce, Retail, and PR teams to deliver integrated campaigns.
• Ensure all creative output reflects the premium positioning and visual standards of the brand.

Digital & Social Media Excellence

• Drive content performance across social media, websites, email marketing, and digital platforms.
• Stay ahead of industry trends, emerging platforms, consumer behavior, and content innovations.
• Optimize content strategies based on performance metrics, engagement data, and audience insights.

Brand & Luxury Experience

• Ensure all content reflects the sophistication, exclusivity, and premium positioning of luxury beauty and fashion brands.
• Identify opportunities to enhance customer engagement through innovative storytelling and immersive content experiences.
• Maintain a strong understanding of luxury consumer trends, fashion aesthetics, and beauty industry developments.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Fashion, Media, or a related field.
• 8–12+ years of experience in content creation, creative direction, brand storytelling, or editorial leadership within luxury beauty, fashion, lifestyle, or retail sectors.
• Proven experience developing and executing successful content strategies for premium or luxury brands.
• Strong portfolio demonstrating storytelling, campaign execution, creative direction, photography, videography, and content production.
• Hands-on experience managing photoshoots, video productions, content calendars, and creative teams.
• Strong knowledge of photography, videography, video editing workflows, content production, and creative technologies.
• Deep understanding of luxury consumer behavior, social media trends, and digital marketing.
• Exceptional writing, communication, presentation, and project management skills.

Key Competencies

• Strategic Storytelling
• Creative Direction

• Content Creation & Editing

• Visual Aesthetics

• Leadership & Team Management

• Project Management
• Trend Forecasting
• Stakeholder Management

What Success Looks Like

• Elevated brand visibility and engagement across all channels.
• Consistent creation of premium, high-performing content.
• Exceptional execution of photoshoots, video productions, and creative campaigns.
• Strong storytelling that strengthens customer connection and brand loyalty.
• Successful delivery of luxury campaigns that drive awareness, engagement, and commercial results.
• This role is ideal for a visionary yet hands-on creative leader who can seamlessly blend strategy, storytelling, photography, videography, and creative execution to bring luxury beauty and fashion brands to life.