Country Manager

About This Role

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play

As the Country Manager for the Middle East, you will shape the future of ClassPass in one

of our most dynamic regions. You will drive strategy, inspire a talented team, and

strengthen partnerships that bring movement, wellness, and joy to more people every

day.

Based in Dubai, this role partners closely with the Regional Director Europe & ME,

to grow the business and lead our regional strategy.

• Define and deliver the growth strategy for the Middle East, aligning it with

ClassPass's global vision.

• Strengthen relationships with top fitness, wellness, and experience brands,

creating a thriving, sustainable partner network.

• Lead, coach, and empower a high-performing team of account managers and

sales professionals to reach ambitious goals.

• Identify and execute innovative supply strategies that expand our market

footprint and help ClassPass maintain a leading position in the Middle East

experience economy.

• Partner with Marketing to localize campaigns, launch new markets, and manage

budgets effectively.

• Collaborate with global and regional teams to align on corporate initiatives and

deliver consistent business results.

• Use data and insights to inform strategy, track performance, and continuously

optimize operations.

• Champion a culture of inclusion, curiosity, and collaboration that reflects the

spirit of ClassPass. Experience You Bring

• Proven experience leading partner-facing teams across account management

and sales.

• A strategic mindset and analytical approach, with the ability to solve complex

business challenges.

• Strong understanding of P&L management, marketing fundamentals, and

commercial levers.

• Excellent communication and collaboration skills across diverse, cross-

functional teams and time zones.

• Demonstrated success in building relationships and negotiating with senior

partners or brand leaders.

• Strong organizational skills and the adaptability to thrive in a fast-changing

environment.

• Data-driven decision-making and a results-oriented approach.

• A genuine passion for fitness, wellness, and the experiences that help people

feel their bestHave we piqued your curiosity?

Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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