Country Business Leader, Pharmacy Automation

Overview

About the role

Main responsibilities

• will include:
• Lead the development and execution of business and marketing plans, pricing policies, sales strategies, and promotional plans for the PA business in Saudi Arabia to meet or exceed sales budget, GP, and OIBT targets.
• Own demand and material forecasting, budget planning, and ongoing financial forecasting for PA sales and gross profit.
• Develop and maintain high level relationships with government authorities, MOH, public institutions, private sector leaders, and key opinion leaders to influence healthcare policies, funding decisions, and regulatory frameworks while ensuring strong market intelligence and BD brand positioning.
• Actively identify and pursue new business opportunities for PA in Saudi Arabia based on market trends and unmet healthcare needs.
• Plan and oversee market research and analysis, including monitoring and evaluating performance across PA platforms.
• Monitor competitor activity and strategies and develop counter strategies to protect and grow PA category share.
• Build and sustain a compelling value proposition for targeted customer segments across the Kingdom.
• Lead product launch strategies for new PA products and line extensions to ensure successful introduction and adoption in Saudi Arabia.
• Ensure proper and timely registration of PA products with relevant regulatory authorities.
• Arrange and participate in seminars, scientific events, and congresses as required.
• Manage promotional and marketing expenditures within approved budgets.
• Foster teamwork and knowledge sharing across Saudi Arabia & wider META teams to support best practices and business synergy.
• Ensure strict adherence to BD s professional, ethical, and compliance standards, including FCPA and Global Trade requirements.
• Drive compliance culture and best practices across all direct and indirect reports.
• Facilitate solution based selling of BD s integrated PA solutions.
• Lead the development and management of national framework agreements.
• Establish and maintain direct engagement with key decision makers and influencers, including CEOs, Chief Pharmacists, procurement leaders, and private hospital groups.
• Collaborate closely with META leadership to define market segmentation and targeting strategies to accelerate growth and penetrate new segments.
• Build constructive cross functional relationships to support country initiatives, strengthen KOL engagement, and align account strategies across BD platforms.
• Focus on developing the PA organization, strengthening leadership capabilities, and embedding BD culture across the Saudi team.
• About you
• Bachelor s degree required; MBA preferred, with professional experience in the healthcare sector, ideally within medical devices or Healthcare Informatics solutions.
• Excellent proficiency in MS Office applications.
• Fluent in English and Arabic (Arabic is mandatory).
• Minimum 10 years of sales and marketing management experience, including at least 5 years of people management responsibility.
• Experience in export or regional sales within a healthcare set up.
• Proven track record of commercial success, strong go to market execution, and the ability to develop and implement effective business and sales strategies within a multinational organization.