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Copywriter

Mastercard
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 6 days ago
CopywritingCreative concept developmentCampaign developmentIntegrated marketing campaignsStorytellingDigital, social, video, CRM, web, and print channels

Full Job Posting

Role overview

The Copywriter, Advisors Creative Desk role is part of Mastercard Services.

The Advisors Creative Desk provides creative and advertising services, from brand positioning and strategy to creative development, campaigns, and content.

The copywriter develops storytelling and communications for a client portfolio, working with strategists, designers, and clients across channels.

Responsibilities

  • Develop copy and creative ideas for TV, video, digital, social, CRM, display advertising, and print.
  • Contribute to integrated campaigns and content from concept through execution.
  • Collaborate with designers, strategists, and other creatives on impactful, strategically sound work.
  • Maintain high standards of creativity, craft, accuracy, and attention to detail.
  • Present work in internal reviews and client meetings; manage multiple projects in a fast-paced environment.
  • Bring forward creative approaches to solve client challenges and support business growth.
  • Track cultural, consumer, marketing, and creative trends to identify opportunities and inspire ideas.

Requirements

  • At least 5 years of copywriting experience in leading advertising agencies; global network agency experience is preferred.
  • A strong portfolio showing conceptual thinking and campaign development across channels and formats.
  • Strong writing and storytelling, with the ability to adapt tone and messaging for different audiences and platforms.
  • Experience developing integrated campaigns across digital, social, video, CRM, web, print, and other marketing channels.
  • A bachelor's degree in a relevant field or equivalent professional experience.
  • English proficiency is required; additional languages are a plus, and Arabic is an advantage.
  • Strong collaboration skills and experience working with multidisciplinary teams.
  • Excellent attention to detail and commitment to creative excellence and craft.
  • Open to occasional travel as required.

Corporate security responsibility

Follow Mastercard security policies, protect the confidentiality and integrity of accessed information, report suspected security violations or breaches, and complete mandatory security training.

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