Copywriter / Content Writer (Bilingual)

Role overview

Key responsibilities

• Develop creative concepts, campaign messages, headlines, taglines, key messages, and calls to action.
• Write Arabic and English copy for social media, websites, email, advertising, brochures, publications, presentations, events, and marketing collateral.
• Adapt content and writing style to different brands, audiences, channels, and communication objectives.
• Gather information from stakeholders and subject-matter experts and translate complex topics into accessible content.
• Develop scripts, storylines, interview questions, talking points, and multimedia content as needed.
• Ensure Arabic and English content is natural, culturally relevant, and audience-appropriate rather than literal translation.
• Collaborate with Creative, Digital, Multimedia, and other teams on the overall creative and communication approach.
• Research, edit, and proofread for accuracy, clarity, and quality; manage feedback, revisions, and deadlines.
• Support consistent application of brand voice, messaging, and editorial standards.

Competencies and skills

• Excellent Arabic and English writing, editing, and proofreading; creative writing, storytelling, and marketing copywriting.
• Ability to work across creative, promotional, digital, editorial, and institutional writing and communicate complex subjects clearly.
• Strong research, interviewing, information-gathering, stakeholder collaboration, attention to detail, organization, and time management.
• Digital literacy and proficiency with content development, collaboration, and productivity tools, including responsible use of AI-assisted tools.

Qualifications and experience

• Bachelor's degree in Communications, Marketing, Media, Journalism, Arabic, English, or a related field.
• Minimum five years of professional copywriting or content-writing experience.
• Strong bilingual portfolio demonstrating creativity and versatility across formats and channels.
• Experience producing content for marketing, digital, institutional, and event-related requirements.

Preferred background

• Experience in an agency, government, education, corporate, or multi-brand environment is desirable.
• Understanding of UAE/GCC audiences and cultural context is preferred.