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Conversion Tracking | Google Tag Manager (GTM)

FADA - Fundo de Apoio ao Desenvolvimento Agrário
Dubai, UAE
Part-time
Entry
Onsite
Discovered 2 weeks ago
Google Tag ManagerGoogle Analytics 4Google Ads conversion trackingWebsite event trackingData layers and custom eventsTracking implementation debugging

Full Job Posting

Role overview

Part-time, fully remote Conversion Tracking Specialist position focused on implementing, maintaining, and optimizing digital measurement solutions.

Collaborates with marketing, analytics, and development teams to track customer actions across websites, landing pages, and campaigns.

About the organization

The organization focuses on digital performance through accurate measurement, reliable analytics, and effective marketing technology.

It values technical accuracy, analytical thinking, collaboration, and continuous improvement.

Key responsibilities

  • Configure, test, and maintain GTM containers, tags, triggers, variables, and data layers.
  • Implement and validate conversion tracking for Google Ads, GA4, and other marketing platforms, including key website and campaign events.
  • Work with developers on data-layer requirements and custom tracking solutions; troubleshoot using GTM Preview Mode, Tag Assistant, and browser tools.
  • Configure cross-domain tracking and enhanced conversions where appropriate; support consent-aware tracking aligned with privacy requirements.
  • Audit implementations for duplicate tags, missing events, attribution gaps, and data inconsistencies.
  • Collaborate with paid media and analytics teams to improve conversion data quality and campaign optimization.
  • Document specifications, changes, tests, and troubleshooting; prepare reports and recommend measurement improvements.

Requirements

  • Hands-on experience with Google Tag Manager and Google Analytics 4.
  • Three or more years of relevant experience is preferred; a bachelor's degree or equivalent in a related field is also preferred.
  • JavaScript fundamentals, HTML, CSS, browser developer tools, and website event tracking are advantageous.
  • Familiarity with Google Ads conversion tracking, enhanced conversions, UTM parameters, attribution, and event-based analytics.
  • Experience with data layers, custom events, cross-domain measurement, and tracking debugging.
  • Awareness of consent management, cookie policies, and applicable data protection requirements.
  • Strong analytical thinking, attention to detail, systematic problem-solving, and clear technical communication.
  • Able to collaborate effectively with remote teams.

What the organization offers

  • Flexible part-time work with a fully remote arrangement.
  • Practical analytics and marketing technology projects in a collaborative environment that values technical quality, accuracy, and innovation.
  • Exposure to digital advertising platforms, analytics tools, and advanced measurement techniques, with opportunities to strengthen technical expertise.

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